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Appendix F: Work Plan

EER WASC Core Commitment Group I:
Organizing for Effectiveness

Plan of Work for the Educational Effectiveness Review

At the end of the Capacity and Preparatory Review phase, the Core Commitment I research team concluded that the CSULB community values organizational decentralization and collaborative decision making. To improve the effectiveness of communication and decision-making, the campus community favors clear lines of authority, simplified reporting lines, and clearly defined responsibilities for both the Division of Academic Affairs and the Academic Senate.

For the Educational Effectiveness Review, the Core Commitment I team will undertake research on two questions designed to improve the overall effectiveness of campus communication and decision-making. These are:

  1. How accessible, available and accurate are our print and electronic information sources and how can we increase the sharing of this information with both on- and off-campus constituencies to foster decision-making, further community relations, and facilitate student success?
  2. How has the new Program Review and Assessment Policy furthered the assessment of student learning outcomes across the curriculum and in General Education? How has the new Program Review and Assessment Policy supported our efforts to graduate students with highly- valued degrees?

The plan of work for these research questions are as follows.

Phase 1. Identification of Existing Organizational Communication

This will entail a review of existing information and communication media and venues, including (but not limited to):

  1. PRINT
    1. CSULB catalog *
    2. Class Schedule *
    3. Associated Students, Inc. Newsletter
    4. Flyers
    5. Posters
    6. Brochures
    7. University Forms *
    8. Daily Forty Niner *
    9. Union Weekly Newspaper
    10. The Beach Review*
    11. Beach Connection
    12. Special event materials*
    13. University Phone Directory
  2. ELECTRONIC / ONLINE
    1. Email system (@csulb.edu)
    2. BeachBoard
    3. MyCSULB
    4. University website (general)
    5. This Week @ the Beach
    6. Inside CSULB Newsletter
    7. Interactive campus map
    8. CSLINK system
    9. AdAstra
    10. PeopleSoft
    11. Student Listserve
    12. Faculty Listserve
    13. Faculty/Staff forum
    14. Non-CSULB websites (e.g., ratemyprofessor.com)
  3. MULTI-MEDIA / BROADCAST
    1. K-BEACH Internet radio station
    2. K-JAZZ (broadcast radio)
    3. College Beat TV “Beach TV”
    4. Electronic Billboards (campus entrances)
  4. OTHERS
    1. “University 100” Course
    2. SOAR
    3. Goldmine Yearbook
    4. Information Center
    5. Academic Advising

(*) Online versions available

During this phase of the research, it is anticipated that additional venues for communication and information will be discovered, from the unit or program level up to the division level. The research will focus especially on what avenues exist for the communication to the campus of information, especially concerning enrollment management and new technology, and how this decentralized campus can be organized most effectively for multi-directional communication, that is, not only from the top down, but also from the bottom up and from colleagues and peers, students, and other stakeholders.

Phase 2. Surveys of Targeted Campus Constituencies

Once all the extant avenues for communication have been identified, important campus groups (students, faculty, staff, administrators) will be selected and surveyed as to their knowledge of, use of, and/or opinion of these media and their effectiveness. There may be web-based surveys, interviews, or focus groups, depending on the nature of the constituency and the exact information of interest.

Phase 3. Analysis of Research Data, Conclusions, and Recommendations

The Core Commitment I team will collect and analyze the data, and compare the responses obtained in phase 2 to the information obtained in the phase 1. This may result in recommendations for how communication can become more effective, for example, by shrinking the number of media to reduce the possible conflicts in message or to simply save scarce resources in a time of shrinking budgets; or recommendation of new avenues of communication, especially concerning enrollment management and new technology, such as forums, town halls, wikis, or other means. Recommendations will be made keeping in mind the campus preference for decentralization and consensus-building but also recognizing that the pace of decision-making is accelerating in this 21st century environment of higher education.