Identify Activity That Will Require
Augmentation in FY 2001-02
Smartcall Telefundraising
Management System
Under its current mode
of operation, the Annual Fund Phonathon program has reached
maximum capacity due to its size and maturity. In order
to insure continuous growth of the program, both in dollars
as well as donors, conversion to an automated system is
recommended. This automated system will allow the program
to:
Increase the number
of completed calls annually. (An additional 10,000 contacts)
Increase the amount
of monies pledged annually.
Increase the efficiency
of record management.
Increase the efficiency
of managing campaigns as well as individual callers.
Create real-time
statistical reports.
The Smartcall Telefundraising
Management System would include: 20 caller workstations,
file server, database engine software, initial licensing
fee, installation and training service fee and requires
annual license renewal fees of $10,000.*
A half-time position
would assist the Annual Fund Coordinator in utilizing the
SmartCall system to its fullest potential. Together with
the recent information attained through the rating and screening
of our Alumni and Development Records database, specialized
campaigns will target our current donors and allow us to
strategically approach our non-donors more effectively and
efficiently. This additional support will also allow for
the expansion of our direct mail efforts.
This activity clearly
relates to Planning Area VIII: Non-State Revenue, Mid-Range
Goal 5.
Expenditure Categories
Permanent
Funding
(1)
One-Time,
Non-Recurring Funding
(2)
Previously
Funded
FTEF
#
$
Support Position
(Staff & MPP)
#.5
$20,000 (1)
Other Personal
$
Oper. Exp./Equip.
$10,000
(1)*
$97,600 (2)
Total
#
$127,600
University Mid-Range
Goals
Planning Area VIII
Mid-Range Goal 5