Identify Activity That Will Require
Augmentation in FY 2001-02

MARKETING / PROMOTIONS ASSISTANT

SAR self-generates approximately 45% of the total funding needed to operate the program. A good portion of this funding is generated through ticket sales for games, signage opportunities sold to corporations, and other promotional strategies. It is critical that we not only maintain this revenue, we must grow this revenue in order to pay the rising costs of the department.

Currently, one person is responsible for coordinating the marketing and promotion efforts for all eighteen varsity sports. This is an unrealistic expectation, particularly given the seven day a week nature of athletics and the fact that many sports compete simultaneously.

This request is for a full-time person to assist in these marketing and promotional efforts.

Expenditure Categories

Permanent Funding
One-Time, Non-Recurring Funding
Previously Funded
FTEF	# $
Support Position (Staff & MPP)	#1.0 $26,340
Other Personal	$
Oper. Exp./Equip.	$
Total	#1.0 $ 26,340