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This year AMA has decided to launch an In-House CSULB Agency where we offer everything marketing from consulting to design advertising to marketing research. Industry 241 is a full marketing agency, our name deriving from not limiting ourselves to a single industry in marketing, but rather, all of it from advertising, to promotion, to research, to even viral marketing. Our target markets are other organizations on campus, non-profit organizations outside of campus, and small businesses. By creating this agency, this will provide our members a resume building, real-life experience in marketing and strengthen our professionalism, work ethics, standards and expectations. This will help build vital networking skills amongst other students in different organizations, strengthen a bond between the charitable organization, and will also help serve as a fundraising opportunity for AMA by charging reasonable fees to small businesses.
Our goal is to work on at least four different projects with
different organizations: 2 school organizations, 1
non-profit organization, and 1 small business, to advertise
and promote their products, services, or event in a manner
that is done professionally by students at Cal. State Long
Beach.
I'm extremely happy to announce our Industry 241 projects. We have a lot on the table, but with your involvement, I know that we can make this a big success. Not only will these projects give you real-life marketing experience, but it will look great on your resume, and you will walk away with a lasting legacy that others in the marketing field may never get to experience. Spots are very limited, so be sure to sign-up fast using the membership application form at the bottom of this page. Industry 241 is exclusive to National members, so if you haven't already, please fill out the national membership application and turn it into us! We have three projects that we'll be collaborating on throughout the remainder of the semester and I'll be outlining them briefly in this blog. If any of these come of any interest to you, I encourage all of you to take part!
1) Dominos Pizza
- Come up with a marketing campaign for a 30 second or less
viral marketing video and student promotion/pricing points.
Looking to finish project mid-October.
2) National Case Competition -
Unicef TAP Project
- Come up with a marketing campaign for this
project. Short history: restaurants asked customers to
donate $1 to Unicef to provide water for 40 days to children
in Africa. A worthwhile campaign and a competition to
represent CSULB!
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