You are here

Long Beach State University Launches Crowdsourcing Tool to Help Chart Its Future

Published November 8, 2018

Contact: Erin Musgrave,, 530-864-7014, 562-985-1727

Imagine BEACH 2030 is an online campaign designed to find creative ideas to ensure the campus is poised to serve future students and society.

WHY:             Disruption is the new normal. Long Beach State University is preparing to adapt to future needs by asking students, faculty, staff, alumni and opinion leaders to share their thoughts on how the campus may build on current successes and adjust to developing challenges.

WHO:             Campus President Jane Close Conoley is encouraging The Beach community to participate in an online crowdsourcing campaign based on the notion of challenging constituents to imagine how a major university may evolve over the years between the present and 2030.

WHAT:           The campus is partnering with Institute for the Future (IFTF), a research organization that specializes in thinking about the future, to open its two-year BEACH 2030 visioning process to the entire campus and its neighbors by asking participants to share ideas for the school’s future during an online event called Imagine BEACH 2030. Imagine BEACH 2030 is built on IFTF’s renowned Foresight Engine ™, an online platform created by an IFTF lead researcher and game designer.

WHEN:           Wednesday, Nov. 14 at 8 a.m. through 11:59 p.m. Thursday, Nov. 15 (PST)

WHERE:; or in person at various locations on and off campus.

HOW:             Imagine BEACH 2030 works like a card game. Participants can respond to cards posing thought-provoking questions with their own cards, sharing a participants’ thoughts on how future events may play out. The object of the game is to gather thousands of perspectives. Participants can engage remotely or attend one of the on-campus events to play the game in person with others. Players can create as many forecast cards as they like, build on others’ ideas or simply show their support for existing ideas. Through interactions and conversations, thought leaders naturally emerge and collaborations form around the most compelling ideas.

MORE:           Additional details are available



About the campus:
Long Beach State University is a teaching-intensive, research-driven university committed to providing highly valued undergraduate and graduate degrees critical for success in the globally minded 21st century. Annually ranked among the best universities in the West and among the best values in the entire nation, the university’s eight colleges serve more than 37,500 students. The campus values and is recognized for rich educational opportunities provided by excellent faculty and staff, exceptional degree programs, diversity of its student body, fiduciary and administrative responsibility and the positive contributions faculty, staff, students and more than 300,000 alumni make on society.

About Institute for the Future
Institute for the Future (IFTF) is celebrating its 50th anniversary as the world’s leading non-profit strategic futures organization. The core of our work is identifying emerging discontinuities that will transform global society and the global marketplace. We provide organizations with insights into business strategy, design process, innovation, and social dilemmas. Our research spans a broad territory of deeply transformative trends, from health and health care to technology, the workplace, and human identity. IFTF is based in Palo Alto, California. For more, visit