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Vol 57 No. 13 : June 30, 2005
Vol 57 No. 13 | June 30, 2005

Enough is Enough Telethon Focuses on Youth Violence

Enough is Enough Telethon

Long Beach Mayor Beverly O'Neill (center) speaks at Enough is Enough event.

Strategies and pathways for peace were presented in May when the Enough is Enough telethon opposing youth violence was broadcast on at least seven Long Beach cable channels. Among them was Beach TV, CSULB’s own full-time cable service, supported by Advanced Media Production (AMP). 

AMP, part of University College and Extension Services, originated the entire two-hour live opening of the telethon from its studio, including a 30-minute documentary on gang violence and a 90-minute panel discussion led by Court TV anchor Rikki Klieman. Also on tap was a dramatic hour of hip-hop poetry readings by CSULB students led by the director of CSULB’s Multicultural Center, James Manseau Sauceda, and Reiland Rabaka, an associate professor in Black Studies. Craig Watson of Charter Communications was the overall event producer.

“AMP also webcasted the entire telethon so that it would be available to everyone with an Internet connection, rather than just cable subscribers,” said Mat Kaplan, senior director of technology/development for UCES. “The sponsors included Leadership Long Beach, Charter Communications and the Long Beach Press Telegram.” 

It wasn’t clear at first how AMP could help with the telethon when Charter’s Watson first approached Kaplan with the idea. But after discussion, it was decided AMP would support three elements of the telethon: a one-hour pre-taped summary of a daylong campus seminar on gang violence, the hip-hop performance and the two-hour live broadcast.

“We’re old hands at doing live TV,” said Kaplan. “We’ve done many satellite and Internet videoconferences for such clients as McGraw Hill and the National Institute of Corrections. It’s something we know how to do right. There is real value to the university in this experience. CSULB was a full partner in the effort.”

He believes the AMP studio is one of the best video production facilities in the Long Beach region. “Plus, we’ve got an extremely talented staff here under Dave Kelly. We offer a top facility with the skills to match. This was an exciting thing for us to be a part of."

Sauceda was eager to participate in the telethon. “It was my honor to be directly part of five different segments during the 41 hours,” he said. “It was my first chance to be a live TV host interviewing people and it was a humbling experience. One of my goals was to use hip-hop in a positive way and I knew something like ‘Hip Hop for Peace and Justice: An Open House Performance’ would be a language kids would respond to.”

Sauceda praised the spirit of cooperation he found in the performance. “We would perform a piece and talk together to each other about it in a non-judgmental way,” he recalled. “Every voice was valuable. I felt we created a troupe of players who were willing to put things on the table that forced everyone to reexamine their own experiences. I really enjoyed that process and interaction.”

Sauceda continued his participation all the way through to the end of the telethon. “That was an extraordinary experience,” said Sauceda. “It was real, it was honest and it was an appropriate way to bring together campus and community to deliver an important message. It was an opportunity for the city of Long Beach to act as a role model and say: this is what we’re doing about gang violence.”

Kaplan was pleased with the experience.

“It was inspiring to hear leaders of the community come together with the message that gang violence is something we have to do something about,” said Kaplan. “I’m just glad AMP and UCES could help.”


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