Vol 56 No. 13 | Oct. 2004
CSULB, Hospitals Team Up For 'The Long Beach Sun Protection Project'
CSULB and six local hospitals are joining forces to raise city-wide awareness of the dangers of skin cancer and put into place tools for hospitals, physicians, schools, and recreation sites to use.
Called The Long Beach Sun Protection Project, the effort is supported by a $230,000 grant awarded to the hospitals by the UniHealth Foundation. The main objective of the project is to promote sun protection for the 465,000 residents of Long Beach, particularly the city's nearly 100,000 children.
The project, which runs through September, represents a collaborative effort of the city's major health providers and educational institutions, including Community Hospital of Long Beach, Kaiser Foundation Hospitals in Bellflower and the South Bay, Long Beach Memorial Medical Center, Miller Children's Hospital, St. Mary Medical Center, Long Beach Unified School District, and University College and Extension Services at CSULB .
“This project is designed to educate the greater Long Beach community about the risks associated with sun exposure and raise awareness of skin cancer prevention, detection and treatment, with a focus on children and teens,” said project director Connie Evashwick, a professor in the Health Care Administration Program at CSULB.
“The program will include a citywide social marketing campaign with instructional and educational materials available for distribution to the general public,” said Evashwick. “In addition a Web site will be developed for the public to access informational resources about sun exposure and skin cancer.”
Among the project's other goals are educating health care providers, developing protocols and conducting skin cancer screenings, educating school teachers and other health educators about sun protection, making curricula and materials available for teachers to use with students, instructing children and parents about the need and means of sun protection, creating and developing a comprehensive citywide Web site on sun protection, creating a social marketing campaign to reach throughout the city, and evaluating all aspects of the project to refine future sun protection activities efforts .
“Skin cancer is the most prevalent of all cancers, yet, even in a city with sophisticated health and education systems, little is being done to address this problem,” said Evashwick. “This project is expected to serve as a model to be replicated in other communities, and thus it will have impact far beyond the city of Long Beach. ”
For additional information, contact Evashwick by email at firstname.lastname@example.org or by phone at 562/985-5881.
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