California State University, Long Beach
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In Memoriam: August 2009

Published: August 17, 2009

Jack J. Heeger, 78, Associate Professor Emeritus of Journalism at CSULB, died July 3, at his home in Napa. Heeger spent nearly 40 years in public relations, serving with several agencies and later as vice president of public affairs for Sunkist Growers Inc. After achieving an MBA degree at age 55, he embarked on an academic career, teaching public relations and journalism at CSULB. He retired in 1992 as associate professor emeritus. He also had taught part-time at Cal State Los Angeles and the University of Southern California.

Born Oct. 18, 1930, in Sioux City, Ia., Heeger was educated in Sioux City, worked briefly for the Sioux City Journal, moved to Los Angeles in 1954, and worked for UPI before entering the public relations field. He served in the U. S. Marine Corps from 1951-53. He was also well-known within the jewelry industry, having consulted with the California Jewelers Association in a public relations capacity for more than 35 years.

In 1996, he retired to Napa where he edited copy and wrote feature articles and a weekly column about wine for the Napa Valley Register, and also wrote for several wine publications. He is survived by his wife, Heddy; three children, three step-children, a sister, and 10 grandchildren and step-grandchildren. He was predeceased by his first wife, Fern, who died in 1987.