Lauda Lecture Welcomes TomczykPublished: April 1, 2014
Amy Tomczyk, the director of outreach and education at Blue Zones–a Minneapolis-based longevity company that shows people how to set up their lifestyle and surroundings for health and happiness–will be the Donald P. Lauda Wellness Lecture Distinguished Speaker on April 8 at 5 p.m., in The Pointe in the Walter Pyramid. The lecture will touch on recreation and leisure as a vital component in promoting healthy lifestyles, with Tomczyk giving insights on how to promote health and wellness.
Blue Zones shifts the focus from individual behavior to evidence-based strategies that optimize one’s “life radius” so people have healthier places in which to live, work and recreate. In her position, Tomczyk leads national level marketing, communications and public relations strategies to promote Blue Zones and increase engagement in community and workplace health programs called Blue Zones Projects. Tomczyk received her master’s degree in education from Loyola University and her B.A. in journalism from the University of Minnesota.
Her presentation first describes the identified Blue Zones areas–places that have the greatest life expectancy and where more people reach age 100 than anywhere else–and the nine common denominators among those locations. Using National Geographic photography, she shares the inspirations of longevity and offers a science-backed blue print for the average American to live an additional 12 quality years.
Tomczyk’s presentation also includes stories and results from the Blue Zones Project community health efforts where these secrets of longevity, health and happiness have been introduced to 17 communities around the country, including beach cities in the Los Angeles area. By using a systematic, environmental approach to health improvement that focuses on optimizing policy, social networks and the built environment, the Blue Zones’ team has successfully raised life expectancy and lowered health care costs.
Established in 2002 through a grant from the Kaiser Permanente Foundation, the Donald P. Lauda Wellness Lectureship was established to bring knowledge to the CSULB campus and the community at large through an innovative series of presentations by renowned experts in mental, physical, and spiritual health. Beginning in 2012, the lecture series was incorporated as the signature event for the inaugural College of Health and Human Services Wellness Week.