AVP Draws Inspiration From Students, Sees OpportunityPublished: October 15, 2013
Andy Hoang, the new associate vice president of University Relations and Communications, likes the feel of the CSULB campus. He also sees tremendous opportunity.
“There is a unique opportunity here to make a lasting impact,” he said, when asked what drew him to CSULB. “We need to humanize and personalize the stories of Cal State Long Beach and convey it at a regional and national level so people have a deep understanding that CSULB is a destination of choice where college dreams are fulfilled in a transformative environment.”
Hoang brings with him an extensive and varied background that includes more than 12 years of experience in marketing, communications, media relations, video production, website development, publications, public affairs and community outreach.
He worked for seven years at Palomar Pomerado Health in San Diego, and oversaw media and public relations, where he led and directed its Proposition BB campaign which secured a $496 million health-care bond measure—the largest in state history. In addition, he successfully directed public relations and public affairs initiatives for Palomar’s $1 billion hospital expansion project.
Prior to coming to CSULB, Hoang spent the last two years at the world-renowned Salk Institute in La Jolla, where he worked with some of the world’s top scientists in what he called “an atmosphere that struck the perfect balance of science, creativity and excellence—no other place captures this spirit like Salk.”
At Salk, Hoang oversaw media relations, strategic communications, and marketing and branding. He developed the communications plan to support a $300 million capital campaign and created and launched the institute’s inaugural 5K Walk for Salk—a charity event for research. His work at the institute increased the Salk’s profile and brand recognition worldwide.
“You’re only as good as your team, and I have been fortunate to have worked with exceptional people who supported me and helped bring ideas to life,” he said.
While at Salk, Hoang clearly drew his inspiration from scientists and the work they did. At CSULB, he is motivated by students and the dreams they have.
“The diversity on campus—from our students to the exceptional academic programs we offer—is what makes this university special,” he said. “It’s indicative of our core mission, and that’s to provide an opportunity for people to fulfill their dreams of going to college, obtain an education, and give back to their communities and have an impact that will affect future generations. I hope to have the same positive impact here at CSULB.”