California State University, Long Beach
Inside CSULB Logo

Journalism Day on May 5 to Discuss Affects of Social Media

Published: May 3, 2010

How did you first share information about the Mexicali earthquake? How did you learn of the passage of the health care bill? If you’re like millions of people it might have been through Twitter or Facebook.

Increasingly, people are not just sharing baby pictures and travel shots through social media, they’re getting their news there. How will that phenomenon affect news and public relations? Will your “friends” determine what news you read and share? How will that affect the flow of information?

The explosion of social media is the topic of Cal State Long Beach’s Journalism Day 2010 – “What Friends Are For: How Social Media Are Revolutionizing News and Public Relations.” Free and open to the public, the event will be held Wednesday, May 5, from 9 a.m. to 2:30 p.m. in the Ballroom of the campus’ University Student Union.

Kevin Sablan, a Long Beach native and leader of the Orange County Register’s Web Task Force will lead a discussion on how journalists can no longer be mere news gatherers; they must be collaborators and information curators — just like the curator of a museum collection. He will also talk about how social media can act as a force to shed light on economically disadvantaged communities like the one he grew up in West Long Beach.

Panelists for the 10:30 a.m. discussion include Sablan; John Canalis of Los Angeles Times Community Newspapers; Chris Barr, editorial director of Yahoo!; and Daily 49er student editor Joanne Tucker, who will discuss the implications of social media on news and public relations.

At 1 p.m., members of two breakout panels will discuss the practical applications of social media for news and public relations.

News media panelists will include Web operations manager David Piechowski of ABC 7; Nancy Luna, who writes the popular “Fast Food Maven” blog for the Orange County Register; Downtown News blogger Eric Richardson; and Chris Jennewein, president of the San Diego News Network, SW Riverside News Network and the Orange County News Network.

Public relations panelists include Ted Nguyen of the Orange County Transportation Authority, Jennifer Baker-Asiddao of GolinHarris, Julie Wright of Wright-On Communications and freelance new media strategist Megan Enloe.