Give us a brief description on this type of photo assignment. You can let us know what it is being used for and where you want it to go. For events, let us know the name of the event, approximate number of guests, if there are special guests you want us to focus on, or moments you want to be sure we capture.
Anything you want to share with us so that we can produce the best photos for your shoot; that information should go here. Think about the location, is it outside, are there lighting issues, is a backdrop required? How you will be using the photo is helpful too, for example is this going on your website, is it going to be used in printed publications, etc.