- Profile of Phillip Humphreys
- Plaudits
- Service Awards
- Colleague to Colleague: Caitlin Roberts reports on the rich history of Greek life at The Beach
- Spotlight on Beach Pride Center
- Unit Activities
- A CLASS Act
- Students Participate in Internships at The Washington Center
- Meet Erin Swetland
- Student Nuggets
- Alternative Spring Break 2009
- Facts About The Beach
- Target Case Study Competition Held
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Pictured (from left) are Terri Armstrong, Career Development Center; student winners Geovanny Fonseca, Juan Arias, Janette Gradney and Ricardo Mendoza; and Target representatives Erinkay Griffiths, Kevin Okerstrom and Bobby Godina.
Students Selected for
Target's First-Ever Case Study Program
Four Long Beach State students were selected by Target and the Career Development Center for the first-ever Target Case Study Program competition. The competition provides college and university students with hands-on opportunities to enhance leadership skills, foster critical thinking and encourage creativity through complex real-world business challenges in the retail industry.
Open to current CSULB students, 16 teams attended a kickoff event in February, with eight teams moving forward in the competition. A Target mentor worked with each team and provided behind-the-scenes accessibility to Target and company executives.
The teams were presented with a case study topic of “Connecting with the Multicultural Shopper.” Students were asked to analyze how Target could attract the multicultural shopper, focusing on product, price, promotion and presentation strategies that would make this guest view Target as the best U.S. retailer to execute multicultural merchandising initiatives,” reports Terri Armstrong, program coordinator for employer development in the CDC. “It was designed to expose students to actual challenges that retailers face in today’s market.”
The winning team, Team Marketing Consultants, consisted of CSULB seniors Janette Gradney, finance major from Long Beach; Juan Carlos Arias, management/marketing/operations management major from Baldwin Park; Geovanny Fonseca, management/marketing/operations management major from Los Angeles; and Ricardo Mendoza, finance/management major from Los Angeles. Each student was awarded $1,000.
The Target competition strengthened our leadership, teamwork, research and public speaking skills,” said Mendoza. “It was an experience that made me feel like an actual business consultant where I knew our input would be valued.”