When the ATI was launched at CSULB, the steering committee determined that a subcommittee focused on communicating the directives of the initiative in general, and the reasons behind it in particular, would be helpful. Among the goals would be to put a face on the ATI, with the target audience being the entire campus community, not only those individuals responsible for carrying out the various components of the initiative.
With this charge, the ATI marketing subcommittee launched an informational campaign that will continue to keep the campus informed through 2012. The campaign includes the following components:
| DATE | TASK |
|---|---|
| March 2007 | Communication to faculty and staff from campus president. Presentation to RPP (Resource Planning Process) Committee, group which makes recommendations to campus president regarding campus financial resources. |
| April 2007 | Presentation to Executive Committee of the Academic Senate. Initial article explaining the ATI and its timeline in campus employee newsletter, Inside CSULB (text of article included elsewhere in this report). |
| May 2007 | Launch of ATI web site, managed by the Division of Student Services [www.csulb.edu/accessibility]. |
| Summer 2007 | Develop PowerPoint presentation, to be used to orient campus community about the Accessible Technology Initiative Conduct focus sessions to review PowerPoint presentation. |
| September 2007 | Presentations of the ATI PowerPoint to campus organizations including President’s Cabinet, Academic Senate, Staff Council and AS Senate. |
| October 2007 | Continue PowerPoint presentations to campus organizations including Senior Management Council, Board of Governors, associate deans and department chairs and others by request. Inside CSULB suggesting that faculty and staff review the ATI web site and PowerPoint presentation. |
