This option establishes that marketing is largely a social process, emphasizing that enterprises meet the needs of individuals or segments of society. The function of marketing is to determine those needs, provide the most effective means of informing actual and potential customers of the availability of services and goods, and deliver such services and goods.
CBA students with the Marketing option studying abroad will need a minimum of 50% of the courses (MKTG 494 plus two electives) to be taken at CSULB.
1. Nine units selected from the following courses:
2. Take the following courses: