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California State University, Long Beach
2013-2014 CSULB University Catalog

College of Business Administration

Courses - GBA Graduate Level

500. MBA Orientation (3)

Prerequisite: Graduate business standing.
Presents foundations in leadership, motivation, ethics and social responsibility, theory of the firm, foundations in communication and teamwork, spreadsheet analysis and modeling, case analysis and basic research methods.
Letter grade only (A-F).

600. Sustainability and the Business Organization I (3)

Prerequisites: Graduate business standing, ACCT 615, FIN 615, IS 615, MGMT/HRM 615, MKTG 615, Intermediate Microeconomics, completion of all relevant toolboxes.
Integrates skills from the various business functional areas to address the complexity of decision making for the organization and its stakeholders to meet the goal of sustainable development, where sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Letter grade only (A-F).

601. Sustainability and the Business Organization II (3)

Prerequisites: Graduate business standing, GBA 600, ACCT 615, FIN 615, IS 615, MGMT/HRM 615, MKTG 615, Intermediate Microeconomics, completion of all relevant toolboxes.
Continuation of GBA 600. Integrated systems approach to managerial decision making with the goal of sustainable development that meets current business needs while simultaneously ensuring availability of resources for future generations.
Letter grade only (A-F).

602. Globalization Global Business I (3)

Prerequisites: Graduate business standing, and completion of first year core.
Examines globalization and global business from both societal and managerial perspectives. Includes lectures, case studies, projects, exercises, reports, and presentations.
Letter grade only (A-F).

603. Globalization Global Business II (3)

Prerequisites: Graduate business standing, and completion of first year core.
Examines globalization and global business from both societal and managerial perspectives. Includes lectures, case studies, projects, exercises, reports, and presentations.
Letter grade only (A-F).

604. Customer Relationship Management I (4)

Prerequisites: Graduate business standing, ACCT 615, FIN 615, IS 615, MGMT/HRM 615, MKTG 615, Intermediate Microeconomics, completion of all relevant toolboxes.
Explores the interrelated activities processes in supply chain management and customer relationships management. Customer privacy (accounting, information systems, management, and marketing) as pertains to CRM formulation, implementation, evaluation, and control.
Letter grade only (A-F).

605. Customer Relationship Management Il (4)

Prerequisites: Graduate business standing, ACCT 615, FIN 615, IS 615, MGMT/HRM 615, MKTG 615, Intermediate Microeconomics, completion of all relevant toolboxes.
Continuation of GBA 604. Explores the interrelated activities processes in supply chain management and customer relationships management. Customer privacy (accounting, information systems, management, and marketing) as pertains to CRM formulation, implementation, evaluation, and control.
Letter grade only (A-F).

640. Electronic Commerce (4)

Prerequisites: Graduate business standing, ACCT 615, FIN 615, IS 615, MGMT/HRM 615, MKTG 615, Intermediate Microeconomics, completion of all relevant toolboxes.
E-commerce as an integrated subject; electronic commerce business models and concepts; technology infrastructure including data communications, e-commerce security and business transaction systems; internet marketing concepts, consumer behavior, and marketing communications; ethical, social, legal, and organizational issues; e-commerce strategy and implementation.
Letter grade only (A-F).

641. Mergers and Acquisitions (4)

Prerequisites: Graduate business standing, ACCT 615, FIN 615, IS 615, MGMT/HRM 615, MKTG 615, Intermediate Microeconomics, completion of all relevant toolboxes.
An integrated course on mergers and acquisitions. Students will develop an in-depth knowledge of corporate restructuring. Topics include valuation of companies, corporate acquisition financing, acquisition accounting, and short-term and long-term impact analysis of financial statements. Special topics include reverse mergers and spin-offs.
Letter grade only (A-F).

642. The Innovative Organization (4)

Prerequisites: Graduate business standing, ACCT 615, FIN 615, IS 615, MGMT/HRM 615, MKTG 615, Intermediate Microeconomics, completion of all relevant toolboxes.
Overview of innovation journey, including strategies and processes, models and methods for change, implementation, and new business-model creation; new product/service development processes, including marketing research, financial analysis, creating and managing brand identity, and strategic issues; development of an innovation plan.
Letter grade only (A-F).

643. Global Investments and Financial Modeling (4)

Prerequisites: Graduate business standing, ACCT 615, FIN 615, IS 615, MGMT/HRM 615, MKTG 615, Intermediate Microeconomics, completion of all relevant toolboxes.
Integration of international investment management and financial modeling. Investment management theories and concepts from a global perspective. Application of theory and concepts through hands-on modeling approaches using real-world data.
Letter grade only (A-F).

644. Financial Statement Analysis (4)

Prerequisites: Graduate business standing, ACCT 615, FIN 615, Intermediate Microeconomics, completion of all relevant toolboxes.
Focuses on the content and analysis of publicly available financial statement data. Students will learn analytical tools to assess a firm's profitability and risk and to value the firm's common stock using valuation models.
Letter grade only (A-F).

646. Understanding the Social Lives of Brands (3)

Prerequisites: Graduate business standing, MKTG 615.
Brand-centered marketing course intending to develop an integrated understanding of brands as cultural products and their relationship to consumers in product usage contexts. Consideration of the relationship between brand usage contexts and brand equity.
Letter grade only (A-F).

695. Selected Topics (1-3)

Prerequisite: Graduate business standing.
Topics change each offering and in the absence of significant duplication.
May be repeated to a maximum of 6 units with different topics in the same semester. Topics announced in the Schedule of Classes. Letter grade only (A-F).

698. Thesis (2‑4)

Prerequisites: Graduate business standing, GBA 601.
Planning, preparation, and completion of a thesis in business administration.

699. Integrated Analysis (3)

Prerequisites: Graduate business standing. Student shall have completed all 2nd year core classes. Classified MBA status in the last semester or within six units of completion of the 33-unit minimum graduate program and advancement to candidacy.
Study of wide range of business problems and formulation of solutions. Integration of knowledge from all functional areas of business and its application to complex business problems arising out of changing technology, competitive market conditions, social changes and governmental actions.
A grade of "B" or better is required for successful completion. Serves as required terminal examination for College of Business Administration graduate candidates. Project is required. Students must file application for entry into GBA 699 no later than the fourth week of instruction in the semester preceding the one in which GBA 699 will be taken. Application forms are available in the Graduate Programs Office. Letter grade only (A-F).

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