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California State University, Long Beach
2012-2013 CSULB University Catalog

College of Business Administration

Courses - MKTG Graduate Level

500. Marketing Concepts (3)

Prerequisite: MBA standing required.
Overview of the decision process in marketing. Consideration of functional areas and interaction with total operations of the firm. Application of information technology to development of marketing strategy and planning.
Letter grade only (A-F).

615. Marketing Management (3)

Prerequisite: MBA standing, basic Accounting, basic Finance, basic Statistics, Intermediate Microeconomics.
Decision process in marketing, functional areas and interaction with the total operations of the firm. Solving of practical, domestic and international, profit- and non-profit-oriented marketing problems. Sophisticated strategic and tactical, qualitative and quantitative case analysis, simulation, and discussion. Marketing principles and technologies.
Letter grade only (A-F).

661. Seminar in Marketing Policies (3)

Prerequisite: MKTG 500.
Solving practical, profit-oriented problems in marketing. Sophisticated case analysis and discussion. Application of marketing principles and technologies, including information systems, databases, behavioral theories, and management techniques.
Letter grade only (A-F).

663. Seminar in Advertising Policies (3)

Prerequisite: MKTG 500.
Discussion and analysis of advertising situations, objective setting, creative strategies, media strategies and models, and evaluation. Applications of mass communication theories and marketing databases.
Letter grade only (A-F).

665. Seminar in Marketing Research (3)

Prerequisites: MKTG 500 and IS 601.
The role of research in the solution of marketing problems. Research methods in collecting, analyzing, and interpreting information for business use. Survey and experimental approaches included. Case studies and/or class projects required.
Letter grade only (A-F).

666. Seminar in International Marketing (3)

Prerequisite: MKTG 500.
Analysis of problems and opportunities in international marketing operations. Consideration of entry strategies, competitive strategies, domestication, and nationalization problems. Use of marketing information systems to evaluate opportunities and threats in foreign markets.
Letter grade only (A-F).

668. Seminar in Consumer Behavior (3)

Prerequisite: MKTG 500.
Topics in the behavioral sciences as they apply to marketing. Application of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of marketing strategy.
Letter grade only (A-F).

669. Seminar in Strategic Planning (3)

Prerequisite: MKTG 661.
The role and use of marketing research and information systems as the basis for development and implementation of marketing strategy. Case studies and/or class projects required.
Letter grade only (A-F).

695. Selected Topics in Marketing (3)

Prerequisites: MBA standing, consent of instructor.
Letter grade only (A-F). May be repeated to a maximum of 6 units with different topics. Topics announced in the Schedule of Classes.

697. Directed Studies (1‑3)

Prerequisites: MBA standing, consent of instructor and department chair.
Individual study under the direction of the faculty.
Letter grade only (A-F).

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