Marketing Information | Marketing Programs | Marketing Courses
Courses (MKTG)
UPPER DIVISION
300. Marketing (3)
Recommended preparation: ECON 300.
Relation of marketing system to other activities in the firm. Firms and domestic and world marketing environments. Economic and social effects on marketing. Human behavior’s effects on marketing, communications, information systems, management problems and their solutions.
310. Retail Concepts and Policies (3)
Overview of the retail system. Retail decision making emphasized in relation to these areas: store operation and management, merchandise assortment and pricing, store location and layout, advertising and sales communication, consumer analysis, retail information systems, retail accounting and control.
330. Mass Marketing Communications: Advertising (3)
Principles and practices of advertising. Social and economic importance of advertising and its relation to modern business organization. Importance of an advertising plan, preparation of advertisements, copy and layout, media planning and application of information technology.
410. Services Marketing (3)
Prerequisite: MKTG 300, IS 301.
Applies marketing management techniques, marketing strategies, and processes for service evaluation and service quality improvement to service marketing. Characteristics of services marketing, service management, service evaluation, techniques for improvement, services marketing in global environments, and marketing techniques.
Letter grade only (A-F).
420. Sales Management (3)
Prerequisite: MKTG 300, IS 301.
Management of the sales force. Sales analysis, forecasting techniques, account and territory management, and negotiations. Integrating the personal computer into the sales function. Computer simulation of the decision process in sales management.
430. Promotion Strategies (3)
Prerequisite: MKTG 300, IS 301.
Management of the promotional mix. Behavioral and data-based foundations for promotional strategies. Budgeting, allocation of promotional resources, and media models. Integration of promotional strategies into the marketing mix. Applications of information-based technologies and tools for analysis.
437. Internet Marketing (3)
Prerequisites: MKTG 300 suggested, IS 301.
Internet history, Internet technology and appliances. Consumer behavior (domestic and International) on the Internet, business models, advertising and promotions. Website design, pricing and marketing research using the Internet. Emphasis on quality and service. Focus on recent developments in e-commerce.
Letter grade only (A-F).
465. Business To Business Marketing (3)
Prerequisite: MKTG 300, IS 301.
Analysis of industrial products, markets, institutions, and strategy. Comparison with consumer marketing. Emphasis on business-to-business negotiations and promotions. Integration and application of information technologies.
470. Marketing Research (3)
Prerequisites: MKTG 300, IS 301, 310.
Fundamentals of marketing and industrial research as an aid to problem-solving in business. Familiarization with current industry research efforts. Data collection, interviewing, and report-generation software. Analysis of data. Project, instrument and sampling designs.
480. International Marketing (3)
Prerequisite: MKTG 300, IS 301.
Marketing systems and marketing operations in various countries and multinational market groups. Impact of foreign environments and information technologies. In-depth international marketing studies and formulation of appropriate strategies.
481. International Marketing Management (3)
Prerequisites: MKTG 300, 480, IS 301. MKTG 481 provides students with a problem solving approach to assessing and exploiting global marketing opportunities.
Use of a problem solving approach for assessing and exploiting global marketing opportunities. Development of a strategic marketing plan for entering/maintaining foreign markets. Taught as a special topics seminar.
Letter grade only (A-F).
490. Consumer Behavior (3)
Prerequisite: MKTG 300, IS 301.
Application of psychological, sociological, anthropological, and economic theories to the understanding of consumer behavior. Consideration of personality, attitudinal, group, social class, subcultural, and demographic factors to marketing strategy.
492. New Products/New Services (3)
Prerequisite: MKTG 300 or consent of instructor, IS 301.
Entrepreneurship and innovation management. Process and strategy of new product or services marketing. Developing a business plan for a product or service introduction.
494. Marketing Management (3)
Prerequisites: MKTG 300, IS 301; senior marketing majors or consent of instructor.
Strategies and techniques in marketing management. Application of prior material from marketing curriculum to problems and cases. Emphasis on problem identification and solution.
Letter grade only (A-F).
495. Selected Topics (1-3)
Prerequisites: Consent of instructor and a GPA of 3.0 in marketing, IS 301.
Topics of current interest in marketing selected for intensive study.
May be repeated to a maximum of 6 units. Topics will be announced in the Schedule of Classes.
497. Directed Studies (1-3)
Prerequisites: Consent of instructor and Department Chair, on Dean’s List and a 3.0 GPA or higher in marketing.
Individual projects, study and research of advanced nature in marketing.
GRADUATE PREREQUISITE
500. Marketing Concepts (3)
Prerequisite: MBA standing required. Overview of the decision process in marketing.
Overview of decision process in marketing. Consideration of functional areas and interaction with total operations of the firm. Application of information technology to development of marketing strategy and planning.
Letter grade only (A-F).
GRADUATE LEVEL
610. Seminar in Services Marketing (3)
Prerequisite: MKTG 500.
Problems and strategies for service businesses. Problems including inability to inventory, difficulty in synchronizing demand and supply, and difficulty in controlling quality. Cases and exercises in banking, health care, retailing, financial planning, consulting, professional services, and communication.
Letter grade only (A-F).
661. Seminar in Marketing Policies (3)
Prerequisite: MKTG 500.
Solving practical, profit-oriented problems in marketing. Sophisticated case analysis and discussion. Application of marketing principles and technologies, including information systems, databases, behavioral theories, and management techniques.
Letter grade only (A-F).
663. Seminar in Advertising Policies (3)
Prerequisite: MKTG 500.
Discussion and analysis of advertising situations, objective setting, creative strategies, media strategies and models, and evaluation. Applications of mass communication theories and marketing databases.
Letter grade only (A-F).
665. Seminar in Marketing Research (3)
Prerequisites: MKTG 500 and IS 601.
The role of research in the solution of marketing problems. Research methods in collecting, analyzing, and interpreting information for business use. Survey and experimental approaches included. Case studies and/or class projects required.
Letter grade only (A-F).
666. Seminar in International Marketing (3)
Prerequisite: MKTG 500.
Analysis of problems and opportunities in international marketing operations. Consideration of entry strategies, competitive strategies, domestication, and nationalization problems. Use of marketing information systems to evaluate opportunities and threats in foreign markets.
Letter grade only (A-F).
668. Seminar in Consumer Behavior (3)
Prerequisite: MKTG 500.
Topics in the behavioral sciences as they apply to marketing. Application of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of marketing strategy.
Letter grade only (A-F).
669. Seminar In Strategic Planning (3)
Prerequisite: MKTG 661.
The role and use of marketing research and information systems as the basis for development and implementation of marketing strategy. Case studies and/or class projects required.
Letter grade only (A-F).
695. Selected Topics (3)
Prerequisites: MBA standing, consent of instructor.
Topics to be announced in the Schedule of Classes.
May be repeated to a maximum of 6 units with different topics. Letter grade only (A-F).
697. Directed Studies (1-3)
Prerequisites: MBA standing, consent of instructor and Department Chair.
Individual study under the direction of the faculty.
Letter grade only (A-F).