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SPRING  2013

Lectures

Tuesday, January 29th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

MIGUEL ANGEL GALLUZZI

My Life in Design

Miguel Angel Galluzzi is an industrial designer, specializing in motorcycle design, who created the Ducati Monster, an "instant icon that singlehandedly launched the naked bike niche." Starting out as a styling exercise in 1992, the idea of a minimalist motorcycle began with Galluzzi thinking, "All you need is a saddle, tank, engine, two wheels and handlebars".

Other notable designs by Galuzzi include the Aprilia SL 750 Shiver of 2009 and the 2012 Moto Guzzi "Art Nouveau style" California 1400.

Galluzzi is a third generation motorcyclist whose first motorcycle was a 1959 Kreidler Florett 50 he received for his eighth birthday, a present that disappointed him at first because, said Galluzzi, his "head was 100 percent into music" and he really wanted a drum set.

Galluzzi graduated from the Art Center College of Design in Pasadena, California in 1986. He first worked for Opel, and then for Honda's V-Car/Omega design studio in 1988. In 1989 Galluzzi went to work for Ducati's parent company, Cagiva. He stayed at Cagiva for 17 years, until July 2006 when he became Styling Director at Aprilia, rising to become Vice President of Design for Piaggio Group, Aprilia's parent.

In 2012, Galuzzi relocated from Piaggio's headquarters in Pisa to Pasadena, California to lead the company's new Advanced Design Center. Galuzzi chose the Pasadena location, "because of its proximity to centers of transportation thought," namely the Art Center College of Design, California Institute of Technology, and Jet Propulsion Laboratory. 

“Designing for PIAGGIO I’m not thinking only about motorcycles,” Galluzzi says. “This global financial situation is opening many windows and giving designers a chance to reinvent the way we move around cities. That’s where Piaggio has an advantage over other manufacturers. We’re talking about two-and three- wheeled transportation that’s urban, mobile and intelligent. In the future, we’re going to be moving a lot more people. So we need something more practical, more ecological and more economical.”

This lecture is organized by The CSULB George L. Graziadio Center for Italian Studies, Spring Lecture Series; The CSULB Department of Design, Duncan Anderson Design Lecture Series; Bridges to Italy and The Academy of Foreign Language.

Thursday, January 31st, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

YVONNE LIN

The Dreams of Young Geeks
Shape The Future

Sixty years ago, young geeky boys built rocket models and read Isaac Asimov. Twenty years later, they watched Star Trek, dreaming of hand-held Communicators. Now, the world is in bits and bytes and AT&T sponsors billions of Communicators.

For all those years, young geeky girls also had dreams. At first, the world did not make it easy for them to fulfill them but, as women have become more powerful, young girls can now make their dreams come true. What are the dreams of young geeky girls? These dreams will shape the future. 

In her talk, Yvonne Lin, an Associate Director at Smart Design, speaks on the role of women in design, reveals the lives and dreams of young girls today, and projects their impact on the world of design.

Yvonne Lin is a founder of the Femme Den, a design lab focused on female consumers. As an avid skier and rock climber, she discovered an outdoor industry that was falling woefully short of meeting the needs of female athletes. She quickly realized that it was just an example, not the exception, of a much larger problem that needed fixing.

Yvonne continuously develops tools to better understand and design for women. She has designed numerous award winning and best-selling products, messages, and services for clients such as Nike, Lego, Proctor & Gamble, Tropicana, Under Armour, Pyrex and Johnson & Johnson. She is an inventor and holds over 20 patents. Her work has been featured in numerous publications, including the The New York Times, I.D. Magazine and Brazilian Vogue. In addition, she shares her knowledge by writing at , as a Teaching Fellow at Philadelphia University, and speaking at events such as the Outdoor Retailer Show, Brazil MOB, IDSA and the Design Research Conference at IIT.

Thursday, February 7th, 7:00 – 9:30 pm

In Design Department Lecture Room 112

VALORIE BORN

Grey Matter

Whether you're working globally or locally with renowned design teams or are just making a name for yourself how do you go about winning work? You know your craft and believe in your point of view as a designer, but how can you be more successful in winning desired commissions? The answers aren't all in the design. This lecture explores the interstitial areas related to the business of design and what practitioners need to understand regarding human factors, brand positioning, creative authority, current events and stakeholder decision making.

As Director of Client and Public Relations, Valorie Born executes all marketing activities for Fluidity, including new business development, proposals and contract negotiation, marketing collateral and public relations. Valorie plays an integral role in the leadership of the studio; she works in close collaboration with the principals regarding client relations and business communications.

In her career, Valorie has successfully launched two design studios for the architectural and design community, Fluidity and Urban Art Projects. She has extensive relationships within the international creative industries. She has won work across the globe collaborating with leading fine artists, architects, landscape architects and developers including Inigo Manglano-Ovalle, Erwin Redl, Donna Marcus to Foster & Partners, SOM, Field Operations, West 8, Ken Smith, Tishman Speyer, Kerry Properties, Aramco and more.

Studio commissions won for Fluidity include: Navy Pier, Longwood Gardens, SOHO Sky, VMware, Camana Bay, the Getty Center, Dubai Festival City, Hearst Headquarters, Sundance Square, Lusail Bridges and Washington DC’s upcoming Disabled Veterans Memorial.

Thursday, February 14th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

SHANE KOHATSU

My 5 Pillars of Design

Shane Kohatsu shares the lessons he has learned on his journey from Tokyo to Portland, from athlete to designer, and from punk to corporate leader.

Shane Kohatsu is the Product Innovation Director / Northstar Leader at Nike in Portland, Oregon. Redirecting his passion for competitive sports into a career in design, award-winning industrial designer Shane Kohatsu has found himself changing the face of sports not as an athlete, but as a designer helping athletes win through game-changing product innovation. Shane joined Nike over a decade ago where his work has driven fundamental change to the form and function of modern performance footwear.

Nike leans on innovation to lead the Swoosh into the future, to create game-changing experiences for athletes and to drive disruptive growth within the global market of sports. Since 2011, Nike's footwear innovation effort has been organized by Northstar strategies to focus the company on what is most important: 

VISION – define the future of Nike's competitive-performance footwear with revolutionary product innovations and experiences for athletes and consumers. Paint the big picture of Nike's role in their lives in the next decade.

STRATEGY – construct the innovation roadmap that will lead Nike to the Vision. Capture inputs from: Tier 1 Sport Categories (biz + athlete insights), Sport Science (clinical & field sciences), Brand Communication (value proposition), Brand Marketing (Olympics, World Cup, etc.), and Product Innovation (materials, manufacturing, and design). 

CREATE – identify opportunities that will create disruptions in the marketplace with products and experiences that leverage Nike's current strengths and exploit emerging shifts in technologies (science, digital, manufacturing). Create detailed projects briefs to bring clarity and focus for the large, multi-disciplinary teams and to direct the larger Nike Innovation organization towards the Vision.

PITCH – consistently communicate and sell-in the Vision and Strategy to key stakeholders, divisional business leadership, and the Nike executive board. Navigate the corporate matrix to draw support and resources to implement the Strategy.

Thursday, February 21st, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

JON PEARSON

Drawing On The Inventive Mind

Cartoonist, writer, storyteller, and creative thinking consultant, Jon Pearson, will demonstrate some “off-road” drawing techniques that show how drawing may be the most powerful ideation tool ever invented. You will discover some fun, simple, revolutionary ways to use drawing to think more richly, rapidly, and deeply about anything. You will see how to use drawing to say unsayable things in unforgettable ways.

Jon is an internationally known speaker, learning skills consultant, and author. He has worked with more than one million students, teachers, parents, and administrators across the United States and around the world. As a keynote speaker for business and schools he has addressed many state and national conferences. He received, from the U.S. Patent Model Foundation’s national “Creativity Conference for Educators”, the highest workshop ratings in its history.  

Jon was a winner of the Professional Artists in Schools Award and was selected to present the closing session on arts in education to the 2002 California State PTA Convention. He has been a speaker at the National Association for Gifted Conference and a featured speaker for the California Association for Gifted Conference. He has presented staff workshops on creative learning techniques in nearly every state in the United States. He has also been a keynote speaker at the Creative Problem Solving Institute in New York, the National Innovation Convergence, and the National Humor Project. 

Jon lives in Los Angeles and, in addition to consulting, has taught courses in multiple intelligences and gifted education at the University of California at Riverside. 

Jon received a BA in philosophy from the University of California, an MA in the creative arts interdisciplinary from California State University in San Francisco, and a multiple subject teaching credential from California State University in Los Angeles. He has also studied at the New England School of Art and Design, the Atlanta College of Art, and the San Francisco Academy of Art. He received an honorary degree from Universidad Catolica De Santa Maria Arequipa, Peru.

In addition to the nearly thousand schools with which Jon has worked, he has worked with corporations: Clorox, Kellogg’s, General Mills, Novell, General Motors, S.C. Johnson, the US Navy, and others---developing creative thinking programs. Still, Jon has never forgotten the joys of being a child and believes now, as he did as a classroom teacher, that for learning to be lasting and meaningful it must be creative and personal.

Thursday, February 28th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

ALEXANDER KLATT

Sustainable Design

Alexander Klatt speaks on how to create value with a design approach that reflects an understanding of Natures Timeless Beauty, Classic Design Composition, Reusing Material and a focus on Human Passion & Skills.

“When you see these iconic designs from the product world—which is very strongly influenced by the German Bauhaus design and architecture movement—you can see that the classic rules of design composition are what give them their timeless beauty, their sustainability,” says Alexander Klatt. “We thought, ‘how can we create a car that customers will want to take care of and hand down from generation to generation? Through this our brand can be truly sustainable on an aesthetic as well a functional, emissions level.”

Alexander Klatt, Vice President, Global Design of Fisker Automotive is a seasoned Designer. Klatt first joined Fisker Automotive as director, Interior Design. Prior to joining Fisker Automotive, Klatt was Creative Director, Automotive Design at BMW Designworks. He has served in various positions at BMW Designworks, BMW Group, Adam Opel AG, and Mercedes Benz AG.

Fisker Automotive is a new automaker with a mission to build an innovative, eco-driven company that redefines and reshapes how the world thinks about cars. It was born when founders Henrik Fisker and Bernhard Koehler surveyed the existing automotive landscape and found it built upon history, a history that was defined by limitations. Henrik Fisker and Bernhard Koehler, who share over 51 years of combined experience in the automotive world, decided to forge a new and radical perspective on what is possible in the automotive world. They concluded that reinvention is no substitute for a fresh start so they started with a clean sheet of paper. In 2007, they founded Fisker Automotive, a true automobile manufacturer which introduced the world's first premium hybrid electric vehicle, the Fisker Karma. An American company, the orange and blue in the Fisker logo represent a California sunset over the Pacific Ocean. The vertical bars represent the designer's pen (Henrik Fisker) and the creator's tools (Bernhard Koehler).

In 2008 Fisker unveiled the Karma, the world’s first luxury Electric Vehicle with extended range. On sale since December 2011 the Karma was delivered to the market in record time. The Karma is the first and only American car to have won the coveted BBC Top Gear Luxury Car of the Year award, Automobile magazine named it 2012 Design of the Year, and TIME magazine listed the Karma one of the 50 Best Inventions of 2011.

Thursday, March 7th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

JOHN OWEN

Understanding Three-Dimensional
Form in Art and Design

This lecture will cover a range of topics related to understanding and control of three-dimensional form in fine art and industrial design. Areas explored are drawing methods, design modeling, sculptural representation, idea iterations and representational outcomes. Illustrated with art and design work by faculty and students from Coventry University—how it might be and how it’s ‘taught’ are featured.  

Particular attention will be focused on using automotive styling clay in a free-form way and digital modeling using ‘Alias’ automotive software. Aspects of the education verses training debate will be raised along with the role of ‘design industry expectations’ in course and program design. How a fine artist got to influence transport design education and encourage freedom of thought runs through the presentation.

John Owen studied sculpture at the Royal College of Art where his interest in three-dimensional form and its representation was first explored; later to be expanded in research areas such as spatial understanding and methods of teaching and learning in art and design education. 

He has contributed since 1990 to the Automotive, Product and Transport Design programs at Coventry. He now concentrates on structured approaches to teaching free-form clay modeling and 3D computing, having been an ‘Alias’ user since 1994. He spent eight years in the final year tutor role shepherding through some notable automotive and product designers now in senior positions around the globe. He has travelled extensively in Asia and other regions, recruiting and presenting work from Coventry at specialist institutions and professional design houses. 

He was the first Director of the Centre of Excellence in Product and Automotive Design (CEPAD); he has also been Head of Industrial Design at Coventry University. He was named as the key driver of change in the citation when the department was awarded the Sir Misha Black award for Innovation in Design Education. The Industrial Design Department was also awarded the Queen’s Anniversary Prize for their work in automotive design education. He has an interest in public art and has recently collaborated on the ‘Godiva Awakes’ 2012 Cultural Olympiad project.

Thursday, March 14th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

ERNESTO QUINTEROS

Belkin Design—People, Product, Brand

Ernesto Quinteros will speak to how a “people-inspired” focus plus an integrated design approach to products, graphics and interiors has helped to elevate the Belkin brand, making it more relevant in the competitive world of consumer electronics.

Inspired by a populist’s empathy for consumers, Ernesto is committed to creating people-inspired products that help all of us stay seamlessly connected to the people, activities, and things we love. Ernesto joined Belkin in 2000 to establish the company’s Innovation Design Group (IDG), which is responsible for product design and innovation.

Today, Ernesto is the steward of Belkin’s total brand experience. He directs brand, product, and user experience design across all of Belkin’s “connected home” and “mobile experience” categories. He is responsible for all brand touchpoints from corporate culture initiatives and product design to retail and online presence.

Over the past four years he oversaw the design and completion of the new corporate headquarters in Playa Vista, California and orchestrated the launch of the new corporate values and purpose statement. In January of 2012, Belkin launched their new brand identity, in which Ernesto was instrumental. He also oversees the design of Belkin’s tradeshow booth at the annual Consumer Electronics Show, the worldís largest CE industry event.

Under Ernesto’s leadership, Belkin has won numerous international design awards, including the prestigious iF Design Awards (Germany and China) and the Industrial Design Excellence Awards (IDEA). In 2012, Belkin won four more IDEA awards, placing them only behind Samsung, Microsoft and GE Healthcare in most awards won by a corporation since 2008. Notable because of the size of the IDG team, which is relatively small compared to the other corporate teams on the list.

Prior to Belkin, Ernesto was Studio Lead at Hauser Inc., Creative Director at Nectar Product Development, and interim Design Director at Stockholm-based Propeller Design. Due to his work at Propeller, the company was cited as “Design Office of the Year” by FORM magazine. Ernesto has won individual domestic and international design awards from IDSA, I.D. magazine, Good Design, iF Hannover and China, and Excellent Swedish Design. A member of the Industrial Designers Society of America (IDSA), he has written several articles on applied design for Innovation magazine. Ernesto has a Bachelor of Science degree from California State University, Long Beach, from their industrial design program. He has served as a part-time faculty member in the Product Design Department at Art Center College of Design (ACCD) in Pasadena, Calif., and received the school’s “Great Teacher” award in 2002. He also serves as a mentor to students of his alma mater.

Thursday, March 21st, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

SCOTT ROBERTSON

Finding Inspiration and Workflow Techniques

Join concept designer and publisher Scott Robertson as he shares some of his drawing, rendering and design techniques and provides insight into what helps him get inspired to create the vast range of work that he does. Don't miss out on this chance to get inspired and learn new ways to push your own work further than you thought possible.

Robertson graduated with honors with a B.S. degree in Transportation Design in April 1990. He immediately opened a consulting firm in San Francisco, where he designed a variety of consumer products. He began teaching at Art Center College of Design in 1995, first with a year-and-a-half stint at Art Center Europe in Vevey, Switzerland and then in Pasadena, California.

He has worked on a very wide variety of projects ranging from the Hot Wheels Animated series Battle Force Five to theme park attractions such as Men in Black the Ride in Orlando, Florida. Some of his clients have included the BMW subsidiary Designworks/ USA, Mattel Toys, Spin Master Toys, Minority Report feature film, Nike, Universal

Studios, Rockstar Games, Sony Online Entertainment, Buena Vista Games and Fiat to name just a few.

He founded the company Design Studio Press in 2002, a Los Angeles based Publishing house. With 43 titles to date Design Studio Press is bringing international attention to the field of concept art. Represented by Ingram Publisher Services in the United States and Canada, all titles reach worldwide distribution through American Wholesale

Book Company, Baker and Taylor and Ingram Book Company. In addition to the above, Born Digital in Japan and Titan Books in the UK have purchased rights for their respective territories. In-house accounts and distributors in Germany, France, Spain, China, Korea, Taiwan, Singapore, Philippines and Thailand keep the titles well circulated throughout the world.

As a way to further design, drawing and rendering education, Design Studio Press teamed with The Gnomon Workshop to create a library of “how to” DVDs. Robertson himself instructed on nine DVDs, focusing on drawing and rendering techniques for industrial and entertainment designers. He co-produced an additional 41 DVDs with various top artists, designers, and instructors.

Robertson served as Chair of Art Center’s new entertainment design department, which he began in 2006 by writing the curriculum and hiring the faculty to staff it. He continues to work as a design consultant to the entertainment industry, and acts as president of Design Studio Press. He is married to film editor Melissa Kent.

To see more of Scott Robertson’s personal and professional work, please visit www.drawthrough.com and www.designstudiopress.com.

Thursday, March 28th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

YVONNE COLACION

Evolving Passion: Evolving Design

Unique design solutions require a passion for continual exploration of each and every relationship throughout your career. Embracing this passion allows one to instill discipline, gain experience, promote opportunity, and ultimately succeed in creating a built environment that both engages and enhances one's lifestyle.

Yvonne Colacion is noted for creating thoughtful, distinguished spaces throughout the world. Her passion is to continually explore unique design solutions related to the ever-evolving lifestyles of her clients, and to create environments that enhance both the user and guest experience.

Colacion successfully helped to redefine the brand of prominent real estate company, Tamdeen Group, by designing a dynamic, three-dimensional space for its headquarters in Kuwait City. Since then, her firm has been regularly commissioned to lead the design of numerous luxury projects in the Middle East and beyond.

In addition to recently completed  international residential and commercial projects, Colacion has worked with notable clients such as Saban Capital Group; Jones Day, Paul Hastings, Janofsky & Walker LLP, Aurora Capital Group, Walt Disney Studios, LA Live ,Cedars-Sinai Medical Center, Caesar’s Palace Las Vegas, Crystal Cruises, CB Richard Ellis, Gold Circle Films, Amgen, and the Nixon Library.

Prior to establishing her own firm, she was Vice President of Corporate Interiors at RTKL. As Vice President, she created and marketed a workplace practice group in Los Angeles and explored new workplace solutions for both emerging and established organizations in Asia and the Middle East. She also gained valuable design and managerial experience during her eleven year tenure as a Senior Associate & West Coast Workplace Leader at Gensler.

Colacion has a Bachelor of Arts degree in Interior Architecture. She stays apprised of local market trends by being involved in well-established professional organizations, such as the AIA Los Angeles, Society of British Interior Design and the International Interior Design Association. She also devotes her spare time as a guest instructor at several Southern California universities, educating the next generation of design talent.

Thursday, April 25th, 7:00 – 9:30 pm

In The University Theatre on Upper Campus

ERIC BRICKER

His Film: Visual Acoustics

Narrated by Dustin Hoffman, VISUAL ACOUSTICS celebrates the life and career of Julius Shulman, the world’s greatest architectural photographer, whose images brought modern architecture to the American mainstream. Shulman captured the work of nearly every modern and progressive architect since the 1930s including Frank Lloyd Wright, Richard Neutra, John Lautner and Frank Gehry. His images epitomized the singular beauty of Southern California’s modernist movement and brought its iconic structures to the attention of the general public. This unique film is both a testament to the evolution of modern architecture and a joyful portrait of the magnetic, whip-smart gentleman who chronicled it with his unforgettable images.

Eric Bricker considered Julius Shulman his mentor and friend, and few people had such a profound impact on his life. Two things were apparent to him upon his initial meeting with Julius in the spring of 1999. First, the photography created by the man was nothing short of astounding and second, Julius himself was as equally impressive as the work he created.

The true defining characteristic of a Shulman photograph is that vibrant, uplifting, profound energy that transcends the two-dimensional space. When viewing one of Julius’ 'constructed views', Bricker says, “'I am reminded of the potential for greatness inherent within each individual. I am then usually driven to a state of bewilderment knowing that within the Shulman archive are 8000+ projects dating back to 1927 when Julius started photographing with a Brownie Box Camera.”' The photography however is only half the story; Julius himself was the other. Distilled to its barest essence it is this: Julius Shulman was a humanist with a genuine love for people, culture and the arts.

It is a combination of coincidence and a lifetime of preparation that led Eric Bricker to Visual Acoustics: The Modernism of Julius Shulman. Active in music and theater in St. Louis, Missouri combined with a grandmother who took him to countless films, Eric knew that Los Angeles was an inevitable move. However, before moving to Los Angeles Eric went on to graduate from Indiana University where he received his B.A. in English Literature with a minor in Theatre. After graduation, Eric spent the next few years acting with the California Repertory Company and the Utah Shakespearean Festival. Upon settling in Los Angeles, Eric turned his focus toward film and television production.

Thursday, May 2nd, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

LYNNE BRUNING

Adventures with the Integration of Technology and Textiles

Please join us for an exploratory evening of soft circuits, wearable computing and eTextiles. Lynne discusses recent designs, developments and debates concerning this growing industry of interactive textile design. She recently conducted workshops at Tasmeem Doha, Qatar sharing ideas of cross cultural interactive design, hybrid making and the global open source movement. A strong supporter of hackerspaces, Lynne is sure to have a story about her experiences participating with these local communities while on her global travels.

Lynne Bruning is the creatrix of exclusive wearable art, eTextiles and adaptive technologies. Fusing together her BA in neurophysiology from Smith College, Masters in Architecture from the University of Colorado and her family history in textiles, Lynne jets thru the universe creatively cross-pollinating the worlds of science, textiles, fashion and technology. She hosts global workshops and produces How-To videos on electronic textiles which infect fiber artists, electrical engineers and computer hacks with the love of wearable computing and spawn local eTextile groups. Her innovative award winning designs will inspire and challenge you to see beyond the fabric and into today's technologically complex surface designs.

Thursday, May 9th, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

ROBIN PERKINS

Developing a Branded Communications Master Plan

Robin Perkins presents her design approach to developing comprehensive branded communications master plans for projects around the world. From logos to landmarks, her firm’s work includes art, communications, and environments. From the minute someone enters a new environment—be it a retail district, museum, restaurant, entertainment venue or sporting arena — they look for certain visual cues to guide them around the space, whether they realize it or not. Every environment needs to visually communicate with its occupants to help them navigate and fully experience the space. A property’s signage and wayfinding plan is often the first touchpoint visitors have with an unfamiliar environment—it welcomes them, helps them navigate a new place and immediately shapes their overall experience and feeling about that place.

Robin was educated as a Graphic Designer at the Rhode Island School of Design and went on to study sculpture at the Massachusetts College of Art. Her passion for art and design led her to pursue a successful career in environmental communications design and brand strategy development. As a co-founder of Selbert Perkins Design, she has developed a visionary approach to art, design and communications in the built environment. 

Robin’s creativity and strategic approach have resulted in national and international recognition for design excellence. The author of 'S.P.A.C.E.,’ she has been published internationally, and honored with a myriad of awards, including the Los Angeles Business Journal 2010 Innovation Award and SEGD 2011 Fellow Award. She is a current member of the American Institute of Graphic Arts, the International Sculpture Center, Urban Land Institute, Westside Urban Forum and Women in Architecture, as well as an Advisory Board Member of the Architecture + Design Museum in Los Angeles. She is a former Board Member of the Society for Environmental Graphic Design (SEGD) and has served as a juror and guest speaker at conferences around the world, including the 2011 GSA Excellence in Design Awards. 

Robin’s multidisciplinary background and her approach to design are exemplified by her celebrated monumental gateway design for Los Angeles World Airports (LAX), as well as her work for clients such as: Pacific Design Center , World of Coca-Cola, Universal Studios, University of Southern California, Port of Los Angeles, Los Angeles Department of Beaches and Harbors, Tournament of Roses, City Creek Center, City Center Las Vegas, Dallas Cowboys Stadium,  Downtown Disney and The Cosmopolitan Hotel Las Vegas.

Thursday, April 11th, 7:00 – 9:30 pm

In Design Department Lecture Room 112

PETER DEMARIA

Pandora’s Box: Container
Architecture on the Front

DeMaria's container based work is seen "mainly as an ?experiment? at this time", said Bill Gati, a member of the American Institute of Architects Custom Residential Design Committee. "It's cutting-edge, and Architects who design with containers are considered mavericks and trail blazers." 

DeMaria dedicated five years to taking the messengers of consumerism (shipping containers) and converting them into role models for an environmental and economical housing solution."He compares his creations to Andy Warhol's prints, McDonald's hamburgers, and the textile block houses of Frank Lloyd Wright. "We are reinterpreting and re-presenting the best of these processes in a different medium... a new process by which future construction projects will be delivered". 

His work follows no distinct style but fuses prefabrication, principles that were professed by Buckminster Fuller and an experimental attitude regarding materials and systems. Like Fuller, he visualizes architecture fulfilling a critical force on the planet, "I?ve come to reject the limitations of sustainability. Sustainability isn?t enough. Our buildings must be more than simply contributors to a more environmentally conscious society?they must become functioning icons that spearhead new advances." 

DeMaria designed the Redondo Beach House, the first two story shipping container home in the U.S. With an approved structural system under the strict guidelines of the nationally recognized Uniform Building Code, the Redondo Beach House is composed of eight recycled ISO Cargo Containers. DeMaria's design received the American Institute of Architects (AIA) Honor in Excellence Award for Innovation in 2007. " It is a hybrid home that has received awards, has been published internationally and is recognized as the first two story cargo container based project in the United States that legally complies with the Uniform Building Code.