http://www.csulb.edu/colleges/cota/
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Lectures

Thursday, February 2, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

GK DESIGN INTERNATIONAL

Symbiosis: Design, Emotion and the Customer

As part of the GK Group of design consultancies, GKDI is constantly generating innovative solutions for powersports customers and has received countless awards for their product designs.  In 2012 GK Group will celebrate their 60th year as an industrial design consultancy; during this period they have maintained a fifty-seven year relationship with the Yamaha Motor Corporation. GK was responsible for designing the very first motorcycle produced by the company, and has continued on to design the wide variety of current product lines including Motorcycles, ATVs, UTV’s, watercraft, snowmobiles and others. 

Norman Kerechuk 

President, GK Design International Inc.

Norman is a graduate of Art Center College of Design and has been involved with the design of powersport vehicles at GK Design for twenty years. He has contributed to the development of advanced concept vehicles as well as those currently in production. He has presented his thoughts on design and innovation at conferences in Japan, Europe, and the U.S. As president of GKDI he oversees the Los Angeles and Atlanta branch offices.

Yoshiharu Sugawara

Vice President, GK Design International Inc.

Sugawara-san has been responsible for motorcycle, ATV, snowmobile, golf cart, power generator designs for Yamaha Motor Company since 1991. He has worked with European, American and Asian product lines and was the lead designer for development of the Venture touring motorcycle and Rhino side by side vehicle.

Atsushi Egashira

Senior Designer, Color and Graphics

A graduate of Tama Arts University, Egashira was in charge of color design for YAMAHA products from 1998 to 2008 as part of GK Dynamics in Tokyo, Japan.  In 2009 he moved to LA and now leads the color and graphics team at GKDI.

Adrian Sellers

Senior Designer, Product

As part of GKDI's product design team, Adrian works closely with Yamaha Motor Corp. to bring US design concepts to market.  He is responsible for the styling concepts behind the V-Star 950, Star Stryker, 2010 YZ450F, and production design for the 2010 Stratoliner Deluxe. Adrian holds an MA in Automotive Design from Coventry University, (UK), and a BA in Industrial Design from the Rhode Island School of Design, (USA).

Thursday, February 9, 7:00 – 9:30 pm

In Design Department Lecture Room 112

JAY CZERWINSKI

Stanley Black & Decker, Director of Industrial Design and Packaging

Industrial Design in a Globally Corporate Environment: Can’t I Just Design?!?!

Jay Czerwinski shares his advice on how to speak the language of business executives while maintaining your passion for design.

Jay Czerwinski is the Director of Industrial Design and Packaging for all brands at Stanley Black & Decker’s Mechanical Access Solutions (MAS) Division, including Kwikset, Baldwin, Weiser, Stanley, Stanley National and Black & Decker.

He oversees a multi-national team of industrial designers in Lake Forest, Calif. and Xiamen, China who take the vision of styles and trends and merge them together with customer needs and requirements, while ensuring quality standards of engineering. Czerwinski states, “My team creates jewelry for the home and work place, where the fashion we follow enhances current interior and architectural design trends”.

With Stanley Black & Decker for 13 years, Czerwinski began his tenure at the company in 1998 as an industrial designer for Price Pfister faucets, which ultimately lead to the integration of security and hardware products. In 2001, he was promoted to manager of industrial design and in 2007, promoted to director. Czerwinski began his career in the mid 80’s working at myriad Southern California- based engineering firms. In 1989, he was hired at Xircom Inc. in an engineering support role, where he remained until returning to school full time at Cal State Long Beach, where he holds a bachelor’s degree in Industrial Design. Czerwinski continues to regularly volunteer his time at local L.A.-area design schools, critiquing classes and serving as a guest speaker.

SPRING  2012

Thursday, February 16, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

KRIS TULIN-ROBERTS

Insight, Integrity & Integration: Lessons Learned From a Decade of Innovation at Levi Strauss & Co.

Kris presents a discussion about lessons learned in the identification, development and execution of a number of key product innovations, at Levi Strauss & Co., over the past 10 years—what worked, what didn’t and why. She will also share her thoughts on insight generation methodologies that drive ideas and techniques to inspire creativity.

Kris is currently the Senior Director at Levi’s® Brand R&D/Concept. In this role, Kris leads the development of new and emerging product innovations for Levi’s® globally.  She is responsible for ideation through prototype and product development in preparation for commercialization into the business units.

With over 30 years of experience in apparel design and product development, Kris is an innovative, seasoned leader, focused on identifying new product opportunities anchored in consumer insights and brand strategies. 

In 1992, Kris joined LS&Co. as a designer for Dockers® For Women. Over the course of her career, she has held a variety of important senior level positions. In 2002, she was promoted to Senior Director, Advanced Innovation Team. In this emerging role, Kris led LS&Co.’s innovation team that resulted in the successful development and launch of the Go Khaki and Never Iron products for Dockers®. In 2004, the position evolved into a global role leading the Global Innovation Group.

Kris is passionate about innovation and product. She pioneered the development of LS&Co’s innovation processes which led to the launch of Levi’s® Eco jeans and more recently Levi’s® Curve ID Jeans for Women.

Thursday, February 23, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

KRISTA DONALDSON

Design for Scalable Social Impact

4 BILLION PEOPLE around the world lack access to basic goods and services that enable them to lead healthy and fulfilling lives; most of the solutions available to these low-income customers are ineffective, inappropriate and costly.

Krista will discuss the design and development of two medical devices in D-Rev's portfolio, Brilliance and the ReMotion Jaipur Knee. D-Rev is a non-profit technology incubator that works with global partners to design products that fulfill social need and a market gap for sustainable and scalable social impact.

Krista has been working at the intersection of design and international development for over twelve years. Prior to coming to D-Rev in 2009, Krista was an American Association for the Advancement of Science (AAAS) Diplomacy Fellow at the U.S. Department of State. At State, she worked on economic policy and the reconstruction of Iraq's electricity sector, earning recognition for her contribution to bilateral relations. From 1998 to 2001, she worked as a design engineer and researcher with KickStart International (then ApproTEC) in Nairobi, Kenya. She has also worked at the product design firm IDEO.

A native of Nova Scotia, Krista has a BE in Mechanical Engineering from Vanderbilt University, an MSE (Product Design), MSME and a PhD from Stanford University. Her doctoral work was among the first to focus on engineering and social entrepreneurship in less industrialized economies. Krista has taught at Kenyatta University and the University of Cape Town and is currently a lecturer at the Hasso Plattner Institute of Design at Stanford University. She is the author of numerous papers and articles on design, international development and higher education.

Thursday, March 1, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

WAYNE HUNT

Graphics for Places & Spaces

Today's environments are increasingly influenced and even transformed by graphic design. Come and see how one Los Angeles design firm helps make places accessible, understandable and welcome.

Wayne Hunt founded Hunt Design in 1977 and is a nationally recognized leader in Environmental Graphics and Wayfinding Signage design. He and the firm have planned, designed and implemented more than two hundred signage & graphics; and exhibit assignments in twenty U.S. states and in countries around the world. He is active in the Society for Environmental Graphic Design, serving as its past national president and selected as the organization’s sole 2004 Fellow. Mr. Hunt is the author of three books on signage and related graphics design and is an Adjunct Professor at Art Center College of Design. A frequent speaker and ambassador for environmental graphics, Hunt has presented at USC School of Architecture, Harvard University and many other universities around the country. “Helping people access, enjoy and understand complex places is both an art and a science. We’re really in the place-making business.”

Thursday, March 8, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

BRIAN CHESKY

The Airbnb Way: How The History of Our Company Shapes Everything We Do

Brian Chesky credits his experience at the Rhode Island School of Design for much of his success because “they teach you that creativity can solve problems. If you are creative, and you can identify an everyday problem you deal with, you can solve that problem”.

It took a couple years working in the "real world." for Brian to realize that each day was another missed opportunity to do something important. After enough days like that, he decided that “We are all natural entrepreneurs, and being manacled to a desk job is not for us.”

Brian and his friend, Joe Gebbia, were living in San Francisco, where they had just quit their jobs as designers, with the romantic notion of becoming entrepreneurs. The problem was they didn't have much money. The Industrial Design Society of America was holding its yearly design conference at that time, and hotels were sold out. The two, who were unable to pay their rent, offered part of their loft as accommodations.

Airbnb was born -- an online service that matches people seeking vacation rentals and other short-term accommodations with those with rooms to rent. "Nice folks, folks like you, list their guest rooms, futons, and even couches on the site and set a price per night. Adventurous travelers looking for a place to stay can search the listings for an accommodation that's just right. When they find a match, guests can book your room via credit card. You receive a notification to check out their profile, and decide if the guest is appropriate for your pad. When you accept a guest, contact information is exchanged, itineraries emailed, and the transaction is completed confirming the reservation."

Since Co-Founding the company in August 2008 it has grown to over 100,000 listings in 16,000 cities and 186 countries. Listings include private rooms, entire apartments, castles, boats, manors, tree houses, tipis, igloos, private islands and other properties.

Brian gauges his success through personal stories of how they helped a host in Manhattan start their own business with the money they made; or how a host in Los Angeles was able to save their home.  Success is learning about all the friendships that are created through their site, and their ability to give travelers a more authentic experience.

Thursday, March 15, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

THOMAS OVERTHUN

Consumer Experience and
the IDEO Innovation Process

Since 1993, Thomas Overthun has been an associate partner and the director for IDEO’s Consumer Experience Design practice. Understanding human behavior is the most important factor that influences his design process and, after having considered the many facets of the emerging insights, following his own instincts. Once the design is determined, the quality of craftsmanship on a hand-made or industrial level is key.

His most memorable experience as a designer is one that happened over ten years ago and one that has gained in relevance in recent times. A children’s toothbrush he designed, with every best intention to make his contribution to the betterment of the human condition through design, was dropped on his desk, all bleached and worn and encrusted with sand. It had washed up on a remote beach in Baja California in front of a friend of his who went there to seek unspoiled nature and wild life. 

Overthun has in the past managed a group of seven designers and now directs large design programs at IDEO. His expertise is in the areas of contract furniture and seating, office and consumer electronics, kitchen tools and appliances, personal care and sports products. Clients include Audible, Brooks England, Cisco, Eastman, fizik, Microsoft, National Panasonic, Oral B, Proctor & Gamble, Selle Royal, Steelcase, Western Digital and Zyliss Switzerland.

Overthun’s work has received Gold and Silver IDEAs® as well as several if and Red Dot awards. His products have been exhibited at the Chicago Atheneum and the Cooper Hewitt Museum in New York City and featured in publication including BusinessWeek, ID international, Axis, Frankfurter, Allgemeine and GQ magazine.

Overthun has a bachelor’s in industrial design from the University of Wuppertal, Germany.

Thursday, March 22, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

RAVI SAWHNEY

Global Strategies for Creating Award-Winning Design

RKS CEO Ravi Sawhney will walk through the key approaches, including Campbell’s Hero’s Journey and his firm’s interpretation of Maslow’s hierarchy into Psycho-Aesthetic maps. He’ll also show examples and discuss resulting design solutions.

Ravi Sawhney is the founder and CEO of RKS, a global leader in Strategy, Innovation, and Design. RKS is best known for its legacy of transforming client aspirations into powerful business results by creating evangelistic consumers and building viral demand for its clients’ products.

Born in Canada and raised in Southern California, Mr. Sawhney’s contributions to the industrial design profession range from numerous to legendary. After graduating college, Mr. Sawhney was hired by Xerox’s Advanced Development Group where he was the sole Industrial Designer working with a team of twenty Cognitive and Social Scientists to develop the first touch-screen interface years before computers entered the mainstream. There he created an information hierarchy (including consistent placement of status bar, return icons, and help menus) that is still seen in our computers today.

Since founding RKS nearly 30 years ago, Mr. Sawhney has been recognized with every major design award in the industry, sometimes tenfold, for a top tier client list that reads like the who’s who of business. In the process, RKS has helped generate nearly 200 patents on behalf of their clients. In 2004 he was named chairperson of the Industrial Design Excellence Award program. Becoming aware of the need for design to break into the boardroom, Mr. Sawhney innovated the IDSA/BusinessWeek Catalyst award for products that generate measurable business results. This year, his has been named Chair of the Catalyst project to direct its evolution into program to develop case studies about design’s greatest successes.

Mr. Sawhney invented the popular Psycho-Aesthetics® design strategy, which Harvard adopted as a Business School Case Study. For this unique process that can quantify sources of emotional demand in the market, Mr. Sawhney was awarded an honorary doctorate degree from the Academy of Art University in San Francisco. He is a regularly featured lecturer at Harvard’s Business School, USC’s Marshall School of Business, and UCLA’s Anderson School of Business, where he teaches this powerful business-driven design tool to top business school students.

Thursday, April 5, 7:00 – 9:30 pm

In The University Theatre on Upper Campus (see map below)

GARY HUSTWIT

His Film: Urbanized

Who is allowed to shape our cities, and how do they do it? And how does the design of our cities affect our lives? By exploring a diverse range of urban design projects in dozens of cities around the world, from massive infrastructure initiatives to temporary interventions, Urbanized frames a global discussion
on the future of cities.

Gary Hustwit is an independent filmmaker based in New York and London. He has produced eight feature documentaries, including the award-winning I Am Trying To Break Your Heart about the band Wilco; and Moog, the documentary about electronic music pioneer Robert Moog.

In 2007 he made his directorial debut with Helvetica, a documentary about graphic design and typography. The film marked the beginning of a design film trilogy, with Objectified, about industrial design and product design following in 2009. Urbanized, about the design of cities, was released in 2011.

The final documentary in director Gary Hustwit's design film trilogy, Urbanized features some of the world's foremost architects, planners, policymakers, and thinkers. It includes Sir Norman Foster, Rem Koolhaas, Jan Gehl, Oscar Niemeyer, Amanda Burden, Enrique Peñalosa, Alejandro Aravena, Eduardo Paes, Rahul Mehrotra, Ellen Dunham-Jones, Ricky Burdett, James Corner, Michael Sorkin, Bruce Katz, Candy Chang, and Edgar Pieterse, as well as the extraordinary citizens who have affected change in their cities.

“Gary Hustwit’s fascinating, idea-packed... documentary survey[s] both the challenges and promises facing some of the world’s important cities. Here is Paris, yes, and New York... and here are the slums of Mumbai and the beaches
of Rio de Janeiro. But have you heard about the bike lanes of Bogotá, Colombia? About the walkways threaded through the townships on the outskirts of Cape Town? About the new housing projects that are replacing the informal settlements in Santiago, Chile?

Urbanized is less focused on the history of cities than on the way they are adapting to the challenges of the present and future, notably climate change and population growth. Against [earlier] follies, the case is made for pedestrian-friendly metropolitan cores, bicycle lanes and an ethic that combines the knowledge of experts with the desires and innovations of local residents.

Mr. Hustwit relies more on the testimony of professionals than on the wisdom of ordinary people, but that is in keeping with the overall mood of the film, which is lively, curious and pedagogical. Like a really good class taught by a team of enthusiastic professors, Urbanized supplies grist for many late-night arguments or solitary ruminations. It is worth venturing out of your room, climbing on your bike or boarding a low-emissions bus and fighting your way through a crowd to see.”
— A.O. Scott, New York Times

Thursday, April 19, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

ANNA SHAW

Stand For Something:
Thinking About Brands Across the
Full User Experience

If there is ONE thing that ALL brands must do, it is to stand for something and be their authentic selves …and then figure out what that means uniquely for their brand and the way they engage people.

People’s relationships with brands are changing. Thought leaders are declaring, “People don’t trust brands”, “Brands are dead” or “Brands have no control”. These mantras are their way of trying to deal with the new dynamics of an information-led, service-driven economy and communities that are demanding increasingly personal connections. But while these arguments are true for some, they are not true for all. Because it is not about directing the attention elsewhere, it is about adding attention elsewhere. It’s about working across touch points to create a holistic ecosystem around your brand that is authentic and engaging.

We’ll look at innovative brand experiences from top-down to bottom-up development, from big brands to niche experiences, along with special topics such as re-thinking retail, sustainability for the masses, and open-source design and communication. And, through it all, extrapolate how to infuse brand thinking into designing product experiences.

Anna Shaw is energized by the connections between people, brand, sustainability, digital experiences and gender. As the Director of Brand Communication in Smart Design’s San Francisco office, she creates compelling, resonant brand experiences that truly work for people. She has spent over 13 years developing and extending brand experiences across myriad markets and touch-points including identities, design language systems, packaging and onscreen platforms for clients such as Logitech, Hitachi, Adiri, LG, and and HP. Whatever the medium, she focuses on visionary expressions that connect with people while firmly delivering on brand strategy.

Thursday, April 26, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery

Nicholas Leahy

City. Culture. Architecture:
Sowing the Seeds that Enhance City Life
for Everybody’s Future

Cultural institutions are the lifeblood of cities. At their very best museums, libraries, concert halls and the like offer inspiration for the future, a connection with the past and a counterbalance for the more mundane and acquisitive aspects of contemporary life. It would be hard to imagine an important city without these anchors, just as a city without architecture—the ultimate public art—would be inconceivable.

Nick Leahy discusses his design work and the stories behind several important cultural projects including TKTS steps in Times Square, The Lower Eastside Tenement Museum New York, Studio museum Harlem, The Shanghai Conservatory of Music, and the Shanghai Public event center at the world expo, among others.

A talented and visionary design leader, Nick Leahy designs, manages, and directs the projects for one of the Perkins Eastman studios. He takes a very hands-on approach, attending regular project meetings and working closely with the project team members throughout the process to ensure that the design intent is realized. He has designed across several industry sectors and has worked at virtually every scale of project from large scale urban planning to small scale exhibits. His work has been recognized with numerous awards.

Nick’s projects are distinguished by their critical balance of place, program, and craft. Key to his design methodology is to investigate each site’s relationship to its environment, history, and its intended use. His designs for civic buildings, performing arts centers, museums, and institutional facilities can be found across the United States, Europe, Asia, and the Middle East. His recent projects include: the design and construction of the TKTS Booth in Times Square; the winning international design competition entry for the Shanghai World Expo Public Events Center; the Marriott East; Lower East Side Tenement Museum American Museum; Museum of Natural History Spitzer Hall of Human Origins and Butterfly Conservatory; and the Chinese Academy of Sciences Campus Academic Center in Beijing.

Nick’s past work has included exhibitions designed for Hasbro Inc. at the International Toy Fair in London; design and master planning for several zoos and safari parks in Europe; design of renovations to two medieval structures and work on the reconstruction of Shakespeare’s Globe Theatre in England also with pentagram design.