AMCIS 2000

Americas Conference on Information Systems

Long Beach, California
August 10th - 13th, 2000

Call for Papers for the Mini Track

"Customer Relations Management"

This mini track addresses issues of Customer Relations Management (CRM). CRM involves attracting and keeping "Economically Valuable" customers and repelling and eliminating "Economically Invaluable" ones. Peter Keen asserts we are on the threshold of a shift from a transaction-based economy to a relationship-based economy. The significance of CRM will continue to increase along with growth in Knowledge-Based Business Models and Electronic Commerce. The future will involve business models that integrate customers as equal partners within markets, rather that than considering them only as end-nodes in value chains. This rising importance of managing customer relationships in Information Systems is the catalyst for proposing this minitrack.

Possible Topics may include but are not limited to the following:

The CRM Mini-Track will accept both completed research and research in progress. Research in progress should be sufficiently advanced to identify the goals of the study and the expected methodology to be used.

Papers are invited that address any of the areas listed above, as well as any related issues. A range of research methodologies including conceptual, lab experiments, surveys, case studies, action research and others are appropriate.

Mini Track Chair

Nicholas C. Romano, Jr.
Department of MIS
College of Business Administration
600 S. College Avenue
University of Tulsa
Tulsa, OK 74104-3189
Nicholas-Romano@Utulsa.EDU
Voice: 918-631-3992
Fax: 918-631-2164
(No fax submissions please)

Submission Guidelines

All Submissions must be made electronically via e-mail to the Mini-Track chair (Nicholas C. Romano Jr. - Nicholas-Romano@UTulsa.EDU).

All submissions must be in English, and must represent the original work of the authors.

Each submission must consist of an e-mail message body and two file attachments.

Attachments should be submitted in MS Word format. If this is not possible, authors should contact the Mini-Track Chair in advance and arrange for a suitable workaround.

Each submission is limited to SEVEN pages (approximately 3500 words) in length for a full complete research paper and THREE pages (approximately 1500 words) for a research-in-progress paper. Best papers will be recognized and receive awards at the conference.

All conference submissions and the submission review process will be managed through e-mail. The receipt of submissions will be quickly confirmed by the Mini-Track Chair. Submissions should follow the bibliography style guidelines for MIS Quarterly. Information on camera-ready copy preparation will be provided to submitting authors by the Mini-Track Chairs through e-mail upon acceptance.