| OT15
- Marketing and Consumer Behavior in Electronic Markets |
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Mini
Track Co-Chairs
Troy J. Strader
Management Information Systems, College of Business, Iowa State University
Gary Hackbarth
The Darla Moore School of Business, University of South Carolina |
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Session
1 |
Room |
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Session
Chair: Troy Strader, Iowa State University
Introduction
to Marketing and Consumer Behavior in Electronic Markets
Troy J. Strader: Iowa State University
Gary Hackbarth: University of South Carolina
The Effect of Download Time on Consumer Attitude Toward the Retailer
in E-Commerce
Gregory M. Rose: Georgia State University
Detmar W. Straub: Georgia State University
John D. Lees: California State University, Chico
Understanding Students' Internet-based Gambling Behaviors
Cara Sisson: Ohio University
Craig Van Slyke: Ohio University
Raymond Frost: Ohio University
Understanding the Role of E-commerce in Sales Strategy
Cynthia E. Miree: Oakland University
Mark Simon: Oakland University
Mohan Tanniru: Oakland University
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Redondo
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Session
2 |
Room |
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Session Chair: Mary
Wolfinbarger, California State University Long Beach
Consumer
Motivations for Online Shopping
Mary Wolfinbarger: California State University, Long Beach
Mary Gilly: University of California, Irvine
A Comparison of the Most Important Website Features in Different
Domains: An Empirical Study of User Perceptions
Ping Zhang: Syracuse University
Gisela von Dran: Syracuse University
Paul Blake: Syracuse University
Veerapong Pipithsuksunt: Syracuse University
Consumer's Preference between the Internet and Conventional Stores
(An Exploratory Study)
Achita (Mi) Muthitacharoen: The University of Memphis
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Redondo
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| FA1 |
Session
3 |
Room |
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Session Chair: Eleanor
Loiacono,
Stopping Variables
in Online Buying Processes: An Innovation Diffusion Approach
Sylvain Sénécal: Université de Montréal
Identifying Discriminating Variables of Online and Offline Buyers:
A Perceived-Risk Approach
Eduardo B. Andrade: Université de Montréal
Empirical Investigation into Impact of Electronic Commerce Systems
Richness on User Behavior: The Case of a Complex Product
Jungjoo Jahng: University of Wisconsin-Milwaukee
Hemant Jain: University of Wisconsin-Milwaukee
K. Ramamurthy: University of Wisconsin-Milwaukee
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Redondo
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