Session Chair: Nicolas C. Romano, Jr.

Data Mining for Customer Relations Management: A Case Study of an Internet Service Provider Company
Vatcharaporn Esichaikul: Asian Institute of Technology, Thailand
Pimchanok Sukaramula: Asian Institute of Technology, Thailand

What is Trust? A Conceptual Analysis and An Interdisciplinary Model
D. Harrison McKnight: Florida State University
Norman L. Chervany: University of Minnesota

Interactivity as the Driving Force Behind E-Commerce
Nichaya Sukpanich: The University of Memphis
Lei-da Chen: Northern Michigan University

Consumer Perceptions of Online Transaction Security - A Cognitive Explanation of the Origins of Perception
Easwar A. Nyshadham: Embry-Riddle Aeronautical University

Customer Relations Management in Information Systems Research
Nicholas C. Romano, Jr.: University of Tulsa