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Mission, Goals and Outcomes

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Goals
Learning Outcomes
Graduation and Retention Rates


 

CSULB Department of Journalism & Mass Communication Mission


Adopted on April 9, 2008

The mission of the Department of Journalism & Mass Communication is to train students for careers in journalism inclusive of public relations and mass media communication.

To achieve our mission, the Department is committed to producing working journalists, public relations practitioners and other communicators with a broad background in the liberal arts and sciences. Reporting, writing and editing skills are emphasized in all phases of the degree program.

By producing students who are prepared to compete on the national level for top-flight employment opportunities, we also best serve the communities of Southern California. The program has developed a core of skills and related theory that are focused into two one major concentrations with several specializations that allow student to develop to their full potential.

CSULB Department of Journalism & Mass Communication Goals

  • To ensure a liberal education for journalists, public relations practitioners and other mass communicators.
  • To provide professional development, including training in skills techniques and technologies necessary for effective communication.
  • To increase public understanding of journalism, public relations and mass communications.
  • To advance knowledge through professional practice, research and publication.
  • To raise the quality of journalism, public relations and other mass communications through critical examination and study.
  • To establish and maintain continuing relationships with journalists, public relation practitioners and other professional mass communicators.

CSULB Department of Journalism & Mass Communication Learning Outcomes


Adopted on April 6, 2006. Last revised on Jan. 18, 2014

  • Understand and apply principles of law of freedom of speech and press for the United States, as well as receive instruction in and understand the range of systems of expression around the world—including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
  • Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in the United States in relation to mass communications.
  • Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society.
  • Understand concepts and apply theories in the use and presentation of images and information.
  • Work ethically in the pursuit of truth, accuracy, fairness and diversity.
  • Think critically, creatively and independently.
  • Conduct research and evaluate information by methods appropriate to the communications profession in which they work.
  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
  • Apply basic numerical and statistical concepts.
  • Apply current tools and technologies appropriate for the communications professions in which they work, and to understand the digital world.

CSULB Department of Journalism & Mass Communication Graduation and Retention Rates

Last revised on Oct. 8, 2013

Please find below the Department of Journalism & Mass Communication’s current graduation and retention rates for both native juniors and for 1-3 year community college transfer students.  The file is available in PDF format.