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California State University, Long Beach
Graduate Program in Sports Management
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QUICK INFO

Degree

- M.A. Sport Management

Location

- Long Beach, CA

Duration

- 18 months/36 credits

Tuition

- $18,900

Required GPA

- minimum 2.75

Admission Requirements

- Statement of Purpose
- Three reference forms
- Resume
- Proof of GRE scores: minimum 145 quantitative, 145 verbal, 3.5 analytical

Internships

- 9 credits
- Minimum 500 contact hours

- Over 400 affiliations

 

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Department of Kinesiology

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Long Beach Area & Convention Center

 

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Dcember 2013 newsletter

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Latest addition to our Advisory Committee, Mr. Jeffrey Pollack

Posted by admin on Saturday, February 1st, 2003

Latest addition to our Advisory Committee,

Jeffrey Pollack
Managing Director,
NASCAR Digital Entertainment

In this position, he leads the development of all internet, subscription television, enhanced television, international television, and satellite radio ventures for NASCAR, and manages NASCAR's partnerships. Pollack is co-executive producer of NASCAR IN CAR on iN Demand, and he also directs business affairs and strategic communications for NASCAR Broadcasting and NASCAR Digital Entertainment.

In 1987, Pollack launched his career in media, strategic communications, and sport management. Prior to joining NASCAR, he was vice president of new media publishing at Broadband Sports. In 1999, as vice president of marketing and corporate communications for the National Basketball Association, Pollack was responsible for helping manage the NBA's global branding, marketing, and promotional strategies, and for directing the league's corporate communications.

In 1994, Pollack founded The Sports Business Daily - the first daily trade publication for the sports industry - and pioneered a new genre of sports journalism. Pollack, holds a bachelor's degree from The Medill School of Journalism at Northwestern University and a master's degree from The Graduate School of Political Management. He has twice been named to The Sporting News 100 and was named to the inaugural list of "40 Under 40" published by Street & Smith's Sports Business Journal.