Dr. Lu-Anderson earned her Baccalaureate degree in International Business at Ming Chuan University in Taipei, Taiwan, her Master of Science degree in Health and Physical Education at Louisiana Tech University, and her Ph.D. in Sport Administration at Florida State University.
Upon earning her doctoral degree from Florida State, Dr. Lu-Anderson has taught sport management and related courses at National Taiwan College of Physical Education and Barry University, Florida. Beyond teaching, she also pursues her passion in the sport industry. Dr. Lu-Anderson has served media relations and marketing duties for several events, including events with the Chinese Taipei Baseball Association, the Chinese Taipei University Sports Federation, the Brother Elephants Baseball Team, and the Orange Shark Diving Center. In addition, she has been working with scholars to provide sport marketing consulting services to the Georgia Dome with clients such as the Professional Bull Riders Inc., SuperCross, Atlanta Football Classic, NCAA Final Four, and the Atlanta Falcons.
Dr. Lu-Anderson's primary research interests include sport marketing, consumer behavior and sponsorship. She has co-translated three English sport management and marketing textbooks into Chinese, published studies in journals and given presentations at international, national and regional conferences. Dr. Lu-Anderson is a member of the North American Society for Sport Management (NASSM), the Sport Marketing Association (SMA), and the International Association of Physical Education and Sport for Girls and Women (IAPESGW).
To combine her sport business knowledge and the concern for the global energy crisis, she is devoting consulting time to a newly founded non-profit organization, The GreenNova by consulting the organization regarding renewable energy and how to reduce the impact of the sport industry on the environment.
