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California State University, Long Beach
Graduate Program in Sports Management

QUICK INFO

Degree

- M.A. Sport Management

Location

- Long Beach, CA

Duration

- 18 months/36 credits

Tuition

- $18,900

Required GPA

- minimum 2.75

Admission Requirements

- Statement of Purpose
- Three reference forms
- Resume
- Proof of GRE scores: minimum 145 quantitative, 145 verbal, 3.5 analytical

Internships

- 9 credits
- Minimum 500 contact hours

- Over 400 affiliations

 

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April 2014

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Ketra L. Armstrong, Ph.D.

Dr. Ketra L. Armstrong


Ketra L. Armstrong, Ph.D.

Dr. Ketra L. Armstrong is a Professor in the Department of Kinesiology and the Director of the Graduate Program in Sport Management at California State University, Long Beach (CSULB). She is the former President of the National Association for Girls and Women in Sport. She received her Ph.D. from The Ohio State University (OSU). She teaches the Foundations of Sport Management, Research Methods and Statistics, and Sport Marketing courses at CSULB, and she supervises the Sport Management students’ Capstone Projects. Prior to her arrival at CSULB, Dr. Armstrong was a faculty member in the Sport Management Program at OSU, where she received promotion and tenure.

Her research specialization is illuminating the social and psychological dynamics of sport marketing/sport consumer behavior, and her research has been featured in numerous journals: Journal of Sport Management, Sport Management Review, International Journal of Sport Management, Sport Marketing Quarterly, Journal of Sport Behavior, Journal of Sport and Social Issues, Women in Sport and Physical Activity Journal, Journal of Black Psychology, Quest, Research Quarterly for Exercise and Sport, Academic Athletic Journal, The Black Coaches Association Journal, The Physical Educator, and Future Focus. Dr. Armstrong co-authored an article that received the Outstanding Research Award by the Sport Marketing Association. She conducted research for Essence Magazine on Black Women’s Fitness, and she received the Young Professional Award from the American Association of Active Lifestyle and Fitness. She was recently inducted as a Research Fellow by the North American Society for Sport Management.

In addition to Dr. Armstrong’s scholarly pursuits, she has amassed a wealth of practical experience in the Sport Industry. She is a former Division I athlete (basketball player), Division I collegiate women’s basketball coach, and collegiate athletic administrator. Over the years, she has performed integral roles in the research, management, marketing, and/or media relations for numerous youth, community, collegiate, professional, and international sport events. She is a consultant to universities and sport organizations in Africa and the Caribbean. Dr. Armstrong is also a freelance sport journalist: she served as the sports anchor for a morning radio show, she produced and hosted a sports segment of a weekly news-magazine radio show, she assisted with CBS, ABC, and Fox Sports women’s basketball broadcasts, and is presently the color analyst for Long Beach State University Women’s Basketball. She is also a former board member of the National Women’s Hall of Fame.