Dr. Doris Lu-Anderson, Ph.D. 
Dr. Lu-Anderson’s academic background includes a Ph.D. degree in Sport Management from Florida State University, an Executive MBA degree from San Diego State University, a Master of Science degree in Health and Physical Education from Louisiana Tech University, and a bachelor degree in International Business from Ming Chuan University, Taipei, Taiwan. She has been working with various business entities, including the Taiwan Baseball Association, the Taiwan University Sports Federation, the Brother Elephants Baseball Team (Taiwan), trading companies, retailers, professional sport teams, marketing agencies, non-profit organizations, and diving centers. In addition, she has been working with scholars to provide sport marketing consulting services to the Georgia Dome with clients such as the Professional Bull Riders Inc., SuperCross, Atlanta Football Classic, NCAA Final Four, and the Atlanta Falcons. In academia, her primary research interests include sport marketing, consumer behavior, management, and sponsorship. Dr. Lu-Anderson has published studies in journals and given presentations at international, national, and regional conferences. She currently is the instructor for the Capstone course.
