Past Event - April 13, 2010

Branding 101

Sasha Strauss
Managing Director
Innovation Protocol

Clients, agencies, media and academic institutions have called upon Sasha Strauss' award winning forums worldwide; presenting throughout East Asia, Europe and North America. NPR, ABC Radio and The Wall Street Journal continue to seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s. Mr. Strauss is the Managing Director at Innovation Protocol, a brand strategy consulting firm that exclusively serves innovators. The firm's clients include global market leaders such as Johnson & Johnson, Korn/Ferry International and PayPal. As well, 10% of the company's brand strategy services are allocated to serving non-profits, with nearly half a million dollars in philanthropic work being delivered since the agency's founding. When not leading the development of brand strategies for the firm's international clientele, Mr. Strauss is an Adjunct Professor at USC’s Annenberg School for Communication, where he teaches graduate brand strategy. As such, he regularly guest lectures at preeminent graduate programs such as the Anderson School at UCLA, MIT Sloan and The Johnson School at Cornell. With over 14 years in strategic brand development, Mr. Strauss has led international programs for companies such as Microsoft, TiVo, Thermos, Electronic Arts, Yahoo!, eBay and Adobe. Mr. Strauss holds a bachelors degree from UC Irvine, a masters in Strategic Corporate Communication Management from USC and an executive business management degree from UCLA's Anderson Graduate School of Management.