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Past Event - March 16, 2010

Harnessing the Power of Social Media

Dr. Hope Jensen Schau
Dr. Hope Jensen Schau '90
CSULB Alumna '90
Associate Professor of Marketing
Eller College of Management
University of Arizona

Hope Jensen Schau is an associate professor of marketing at the Eller College of Management, University of Arizona. She earned her Ph.D. from the University of California, Irvine. She teaches Integrated Marketing Communications to undergraduates and Managing Integrated Marketing to MBA students. Her research interests are: the role of consumption and brands in consumer identity projects, collective consumption, collaborative value creation, technology and the marketplace, and the impact of new media on marketing communications and brand strategy. She is the author of several articles published in prominent journals including, the Journal of Marketing, the Journal of Consumer Research, the Journal of Retailing, and the Journal of Advertising.

Location Details:
College of Business Administration
California State University, Long Beach
Room CBA 139A
1250 Bellflower Blvd., MS - 8501
Long Beach, California 90840-8306

Visitors to the campus must purchase a parking permit at a yellow kiosk for $5.00.

There is a yellow kiosk located in Lot 15 adjacent to the CBA building.

Please park in the multistory parking structure adjacent to the College of Business Administration building on Merriam Way. Campus Map.

NOTE: After purchasing your permit, you may park in the spaces marked "Employees Only" in Lot 15 after 6:00 p.m.

Questions? Contact Sweta Mohandos, Notable Speaker Series Coordinator, smohando@csulb.edu or Alexandra Jordan ajordan3@csulb.edu