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Tianjiao Qiu

Email: tqiu@csulb.edu
Personal Website: www.csulb.edu/~tqiu

Dr. Tianjiao Qiu is assistant professor of Marketing at California State University, Long Beach. She received her Doctoral degree in Marketing from the University of Illinois at Urban Champaign. She has previously taught at Zheiang Univeristy in China. She has published in the Eurpoean Journal of Marketing and the Journal of Product Innovation of Management.

Teaching Interests: Business Marketing, International Business and International Marketing.

Research Interests: B2B relationship management, Competitive intelligence management.

Education

  • Ph D, University of Illinois at Urbana-Champaign, 2007
    Major: Marketing
  • M.ED. , University of Illinois at Urbana-Champaign, 2002
    Major: Education (Education Psychology)
  • BA, Zhejiang University, China, 1994
    Major: English

Past Experience

  • Assistant Professor, California State University, Long Beach (2007 - Present)
  • Instructor, University of Illinois (2005 - 2006)
  • Teaching Assistant, University of Illinois (2003 - 2006)
  • Research Assistant, University of Illinois (2000 - 2003)
  • Lecturer, Zhejiang University, China (1994 - 2000)

Research and Scholarly Activities

Abstract
  • "Managing Boundary-Spanning Marketing Activities for Operational Efficiency" (2009), AMA Summer Marketing Educator's Conference.
Journal Article, Academic Journal
  • "The Effect of Interactional Fairness on the Performance of Cross-functional Product Development Teams: A Multilevel Mediated Model" (2009), Journal of Product Innovation Management.
  • "Scanning for Competitive Intelligence: A Managerial Perspective" (2008), European Journal of Marketing.
Journal Article, Professional Journal
  • "Managing Multiple Channels of Distribution in Industrial Markets" (2008), Review of the Electronic and Industrial Distribution Industries.
Conference Proceeding
  • "Relationship between Fairness, Dependence Structures and Market Performance" (2008), Institute for the Study of Business Markets (ISBM) Conference 2008: Advances in B-to-B Marketing.
  • "The Effect of Scanning Behaviors on Marketing Manager's Representations of Competitive Advantage" (2006), Annual Academy of Marketing Science Conference.
  • "The Effect of Interactional Justice and Work Attitudes on the Performance of Cross-Functional Product Development Teams" (2005), American Marketing Association Winter Conference.
  • "A Structural Model of Marketing Manager's Boundary Spanning Ability and Multi-foci Commitments" (2004), American Marketing Association Summer Conference.
  • "The Marketing Manager's Role in Shaping Proactive Organizational Culture" (2004), Annual Academy of Marketing Science Conference.

Presentations

  • Institute for the Study of Business Markets (ISBM) Academic Conference, "Relationship between Fairness, Dependence Structures and Market Performance," , San Diego, CA (August 11, 2008)
  • Annual Marketing Science Conference, "Performance Implications of Relationship Sub-Networks in Marketing Channels," , ( , 2006)
  • Haring Symposium, Indiana University, Bloomington, "Performance Implications of Relational Sub-Networks in Channel Dependence Relationships," , Indiana University, Bloomington ( , 2005)
  • INFORMS Marketing Science Conference, Emory University, "Managing Multiple Channels of Distribution in Industrial Markets," , ( , 2005)
  • La Londe Conference on Communications and Consumer Behavior, "An Exploration of Decision Making and Coping Strategies of English as Second Language Consumers," , ( , 2005)
  • Annual Academy of Marketing Science Conference, "Determinants of the Speed of Product Development in New Product Alliances," , Washington, USA ( , 2003)
  • Internationalizing Doctoral Education for Business (IDEB), "Informational Justice and the Quality of New Product Development," , Indiana University, Bloomington ( , 2003)