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Doan Nguyen

Email: tnguy124@csulb.edu

Thuc-Doan Nguyen is an Assistant Professor of Marketing at CSULB. She received her Ph.D. in Marketing from University of Utah. Dr. Nguyen has taught Principles of Marketing and Marketing Research. Her research interests include but are not confined to the globalization of consumer culture in transitional economies, marketing and public policy, and online consumer behavior.

Teaching Interests: International Marketing Marketing Research Consumer Behavior

Research Interests: Globalization of consumer culture and its manifestation in transitional economies Marketing and public policy Cross-cultural consumer behavior Online consumer behavior Marketing and Finance interface

Education

  • Ph D, University of Utah, 2007
    Major: Marketing
  • MBA, Asian Institute of Technology (AIT), 2000
  • , Ho Chi Minh University of Technology (HCMUT), 1997

Past Experience

  • Assistant Professor, California State University, Long Beach (2008 - Present)
  • Teaching Assistant (Undergraduate), University of Utah (2007 - 2007)
  • Instructor (Undergraduate), University of Utah (2006 - 2006)
  • Teaching Assistant (MBA), University of Utah (2003 - 2003)
  • Lecturer, University of Technology, Vietnam (2001 - 2002)
  • Research Assistant, Asian Institute of Technology (2000 - 2000)
  • Lecturer, University of Technology, Vietnam (1997 - 1998)

Research and Scholarly Activities

Other
  • "Tet and Consumption in Vietnam" (2008), Prentice Hall.
Conference Proceeding
  • "Hybridized Consumption: A View by Vietnamese Consumers from Wedding Windows" (2007), Sixteenth Annual Robert Mittelstaedt Doctoral Symposium Proceedings.
  • "New Meanings of Development-Consumption Nexus" (2007), Proceedings of Joint Conference of International Society of Marketing and Development and the Marcomarketing Society.
  • "Vietnamese Weddings: Across the Boundaries and Hybridized Consumption" (2007), .
  • "Weblogs: Need for Recontextualizing Consumer Privacy" (2007), Proceedings of Marketing and Public Policy Conference.
Journal Article, Academic Journal
  • "This We Remember: Consuming Representation via the Web Posting of War Photographs" (2007), Consumption, Markets & Culture.