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Sayantani Mukherjee

Email: smukherj@csulb.edu
Personal Website: sites.google.com/site/sayantanicsulb/

I am an assistant professor of Marketing at the College of Business Administration, California State University, Long Beach. I received my Ph.D. in Marketing from the Paul Merage School of Business, University of California, Irvine. Prior to my Ph.D., I was an Associate at A.C. Nielsen, India.

Teaching Interests: Internet Marketing, Principles of Marketing

Research Interests: Experiential and hedonic consumption, Affect and decision-making, Health and technology marketing

Education

  • Ph D, University of California at Irvine, 2007
    Major: Management (Marketing)
  • MBA, Indian Institute of Social Welfare and Business Management, 1999
    Major: Marketing
  • BS, Presidency College, 1997
    Major: Economics

Past Experience

  • Assistant Professor , California State University, Long Beach (2007 - Present)
  • Teaching Assistant, University of California, Irvine (2001 - 2006)
  • Senior Market Research Executive, ACNielsen Org-Marg (2000 - 2001)
  • Market Research Executive, Indica Research (1999 - 2000)

Research and Scholarly Activities

Other
  • "The Effects of Sampling Violent Products on Consumer Choice: Role of Regulatory Focus" (2009), .
Conference Proceeding
  • "The Magical Powers of Dietary Supplements" (2009), Society for Consumer Psychology.
  • "The Magical Powers of Supplements: Do Supplements Always Lead to a Healthy Lifestyle?" (2009), Marketing & Public Policy Conference Proceedings.
  • "Co-creating Fun: Insights from Young Adults Engagement with Video Games" (2007), Association for Consumer Research Conference, Memphis.
  • "Fun Experiences of Young Consumers" (2006), Association for Consumer Research Asia-Pacific Conference, Sydney.
  • "Experience-Based Design: Some Concepts and Issues" (2005), European Advances in Consumer Research.
  • "Youth and Cyber Networks" (2005), Association for Consumer Research Conference, San Antonio, Texas.