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Sam Min

Email: smin2@csulb.edu

Currently Associate Professor of Marketing. My expertise is in Marketing Strategies and Marketing Research. I have published research papers in top journals, including Journal of Marketing, Journal of Marketing Research and Journal of Business Research. I was a Visiting Professor at Korea University during the academic year 2007-8.

Teaching Interests: Marketing Strategies, Marketing Research, New Products Management, Business Model Innovation

Research Interests: New Market Entry Motivations, Pioneer Leadtime and Pioneer advantages, Business Model Innovation

Education

  • Ph D, Purdue University, 2001
    Major: Marketing
  • Diploma in Economics, Economics Institute, 1994
  • MBA, Korea University, 1992
    Major: Organizational Behavior
  • BBA, Korea University, 1990
    Major: Business Administration

Past Experience

  • Associate Professor, California State University, Long Beach (2001 - Present)
  • Lecturer, Purdue University (1997 - 2000)

Research and Scholarly Activities

Journal Article, Academic Journal
  • "Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets" (2006), Journal of Marketing.
  • "Market Share, Profit Margin, and Marketing Efficiency of Early Movers, Bricks and Clicks, and Specialists in E-commerce" (2005), Journal of Business Research.

Presentations

  • Invited Talk, "Broaden Your Horizons? Analyzing Firms' New Market Entry Motivations," Sam Sung Economic Research Institute, (April , 2008)
  • Invited Talk, "Embracing a Disruptive Innovation: When Does It Improve Incumbent Performance?," Korea University, Seoul, Korea (October , 2007)
  • Marketing Science Conference, "A Multi-Market Perspective to Incumbent Survival in New Markets," , Pittsburgh, PA (June , 2006)
  • Marketing Science Conference , "Competitive Imitation of New Industrial Goods," , College Park, MD (June , 2003)
  • Marketing Science Conference, "Sales, Profit Margins and Marketing Efficiency of Early Movers, Clicks and Mortars, and Specialist in E-Commerce," , (June , 2003)
  • Invited Talk at Purdue University, "Survival Risks in High Technology Markets," Purdue University, Purdue (April , 2003)