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Risto Moisio

Email: rmoisio@csulb.edu
Personal Website: www.csulb.edu/~rmoisio/

Assistant professor of marketing specializing in consumer behavior. My research examines consumer behavior phenomena from the perspective of Consumer Culture Theory and has been published in some of the leading publications, including the Journal of Consumer Research, Journal of Consumer Culture, and Journal of Consumer Behavior.

Teaching Interests: Consumer Behavior, Marketing Research, Marketing Principles.

Research Interests: Consumer well-being; consumer self-presenstation, gender; gift-giving.

Education

  • Ph D, University of Nebraska, 2006
    Major: Marketing (Business Administration)
  • M.Sc., University of Southern Denmark, 2001
    Major: (Business Administration) Marketing
  • BBA, Satakunta Polytechnic, 1998
    Major: (Business Administration) Marketing

Past Experience

  • Assistant Professor, California State University, Long Beach (2007 - Present)
  • Adjunct Instructor, University of Arizona (2006 - 2006)
  • Visiting Scholar, University of Arizona (2005 - 2006)
  • Instructor, University of Nebraska, Lincoln (2003 - 2005)
  • Research Assistant, University of Nebraska, Lincoln (2003 - 2005)
  • Research Assistant, University of Southern Denmark, Odense (2001 - 2002)

Research and Scholarly Activities

Conference Proceeding
  • "The Binding Force of Hope: Constructing Hope, Constructing Community" (2008), Special Session Presentation at the Consumer Culture Theory Conference.
  • "Staging the Servicescape: A Frame Analysis of Marketer Staging Practices in a Foreign Grocery" (2007), Proceedings of 8th International Research Seminar in Service Management.
  • "Consumer Projects: Cultural Resources and the Pursuit of Consumer Agency" (2005), European Advances in Consumer Research.
  • "Staging the Servicescape: A Frame Analysis of the Marketer Staging Practices in a Foreign Grocery" (2004), Proceedings of the 8th International Research Seminar in Service Management.
  • "Negative Consequences of Mobile Phone Consumption: Everyday Irritations, Anxieties and Ambiguities in the Experiences of Finnish Mobile Phone Consumers" (2003), Advances in Consumer Research.
Book, Chapter in Scholarly Book-New
  • "Making Contexts Matter: Selecting Research Contexts for Theoretical Insights" (2007), Handbook of Qualitative Research Methods in Marketing .
Journal Article, Academic Journal
  • "Extending the Dramaturgical Framework in Marketing: Drama Structure, Drama Interaction and Drama Content in Shopping Experiences" (2005), Journal of Consumer Behaviour.
  • "Between Mothers and Markets: Constructing Family Identity through Homemade Food" (2004), Journal of Consumer Culture.
  • "Negative Consequences of Mobile Phone Consumption: Everyday Irritations, Anxieties and Ambiguities in the Experience of Finnish Mobile Phone Consumers (2003), Advances in Consumer Research.
  • "Fighting Culture - Mobile Phone Consumption Practices as Means of Consumer Resistance" (2002), Asia Pacific Advances in Consumer Research.

Presentations

  • Marketing Department, "Is It Just the Effort that Counts," California State University, Northridge, CA ( , 2008)
  • Special Session Presentation at the Consumer Culture Theory Conference, "Therapeutic Brand Community: Performing the Collective Vulnerable Self At Weight Watchers," University of Notre Dame, Notre Dame, IN ( , 2006)
  • Special Session Presentation at the North American Association for Consumer Research Conference, "Therapeutic Brand Community: Performing the Collective Confessional at Weight Watchers," Association for Consumer Research, Orlando, Florida ( , 2006)
  • Working Paper Poster at the Global Retailing Conference, "Weight Watchers as a Community of Griping," University of Arizona, Tucson, AZ ( , 2006)