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Pamela Miles Homer

Email: pamela@csulb.edu
Personal Website: www.csulb.edu/~pamela
Phone: 562-985-4173
Office: CBA-348

Currently, Pamela Miles Homer is Professor of Marketing and Director of the CBA Honors Program. Her research includes various advertising, consumer behavior, and branding topics, along with methodology-oriented publications. For a complete profession vita, please go to http://www.csulb.edu/~pamela/aboutme.htm.

Teaching Interests: Advertising, Consumer Behavior, Research Methods

Research Interests: Consumer Behavior, Information Processing, Advertising Effectiveness, Research Methodology, Structural Equation Models, Brand Equity/Branding

Education

  • Ph D, University of Oregon, 1986
    Major: Marketing
  • MBA, University of Colorado, 1976
    Major: Management and Organization
  • MA, University of Colorado, 1974
    Major: Guidance and Counseling
  • BA, Michigan State University, 1972
    Major: Mathematics

Past Experience

  • Professor, Marketing Department and Director, CBA Honors Program, California State University, Long Beach (1995 - Present)
  • Associate Professor, California State University, Long Beach (1991 - 1995)
  • Assistant Professor, University of Texas at Austin (1986 - 1991)

Research and Scholarly Activities

Journal Article, Academic Journal
  • "Product Placements: The Impact of Placement Type and Repetition on Attitude" (2009), Journal of Advertising.
  • "Perceived Quality and Image: When All is Not 'Rosy' " (2008), Journal of Business Research.
  • "Self-brand Connections: The Role of Attitude, Strength and Autobiographical Memory Primes" (2008), Journal of Business Research.
  • "Relationships Among Ad-Induced Affect, Beliefs, and Attitude: Another Look" (2006), Journal of Advertising.
  • 'Self-Brand Connections: An Exploratory Study into Construct Validity and Gender Effects" (2004), Advances in Consumer Research.
  • "The Situational Impact of Brand Image Beliefs" (2004), Journal of Consumer Psychology.

Presentations

  • 2009 INFORMS Marketing Science Conference, "Developing A Media Basket: Using Simultaneous Two-Way Clustering of Multiple Correspondence Analysis," INFORMS Marketing Science Conference, Ann Arbor, Michigan (June , 2009)
  • Inaugral Conference of the Sports Marketing Association, "Self Brand Connections in a Gendered Sports Association: Marketing Implications," , Gainesville, Florida (November , 2003)
  • Annual Conference of the Assocation for Consumer Research, "Self-Brand Connections: An Exploratory Study into Construct Validity and Gender Effects," Association for Consumer Research, Toronto, Canada (October , 2003)