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Mary Celsi

Mary Celsi

Email: mwolfin@csulb.edu
Personal Website: www.csulb.edu/~mwolfin
Phone: 562-985-7166
Office: CBA-206

Currently Associate Dean for Accreditation and Professor of Marketing. I have published research in several top journals, including Journal of Marketing, Journal of Consumer Research and Journal of Retailing. I have co-authored a Marketing Research textbook that is currently being revised for a second edition to be published in 2010. My research has been cited more than 850 times in scholarly publications.

Teaching Interests: Internet Marketing, Marketing Research, Principles of Marketing

Research Interests: E-commerce, Internal Marketing, Technology, Consumer Identity Projects

Education

  • Ph D, University of California, Irvine, 1990
    Major: Business Administration
  • MBA, University of California, Irvine, 1985
    Major: General
  • BS, Vanderbilt University, 1983
    Major: English

Past Experience

  • Associate Dean for Accreditation, California State University Long Beach (2006 - Present)
  • Professor, California State University Long Beach (2001 - Present)
  • Center for Research on Information Technology in Organizations (CRITO), Faculty Research Associate (1999 - Present)
  • Associate Professor, California State University Long Beach (1996 - 2001)
  • Visiting Associate Professor, University of California, Irvine (2000 - 2001)
  • Assistant Professor, California State University, Long Beach (1990 - 1996)

Research and Scholarly Activities

Journal Article, Academic Journal
  • "Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement" (2009), Journal of Consumer Research.
  • "The Effects of Earthquake Measurement Concepts and Magnitude Anchoring on Individuals’ Perceptions of Earthquake Risk" (2005), Earthquake Spectra.
  • "Market Share, Profit Margin, and Marketing Efficiency of Early Movers, Bricks and Clicks, and Specialists in E-commerce" (2005), Journal of Business Research.
  • "eTailQ: Dimensionalizing, Measuring and Predicting eTail Quality" (2003), Journal of Retailing.
Conference Proceeding
  • "An Exploration of Risk Dimensionality Inclusive of Natural Hazards" (2007), 59th Annual Meeting Earthquake Engineering Research Institute.
  • "An Exploration of Risk Dimensions and How They Might Relate to Public Policy" (2006), Marketing and Public Policy Conference Proceedings.
  • "The Effects of Magnitude Anchoring, Earthquake Attenuation and Perceptions of Earthquake Risk" (2004), Marketing and Public Policy Annual Conference.
Book, Textbook-New
  • Essentials of Marketing Research (2007), McGraw-Hill Irwin.
Working Paper
  • "How Firm Advertising Affects Trust, Organizational Identification and Customer Focus" (2005), Marketing Science Institute Working Paper Series.
Book, Chapter in Scholarly Book-New
  • Consumer Behavior (2003), The Internet Encyclopedia/John Wiley.

Presentations

  • CSU Assessment Coordinators' Meeting, "The CSU Business Assessment Test (BAT)," California State University, Fullerton, Fullerton, CA (March 19, 2008)
  • Annual CSU-ABD (Association of Business Deans), "CSU Business Assessment Test (CSU-BAT)," CSUABD, Sacramento, CA (February 22, 2008)
  • Winter Conference, "Language Usage and Socioemotional Content in Online vs. Offline Focus Groups," American Marketing Association, Austin, TX (February 17, 2008)
  • Aging by Design, "Independence and Connectedness: Designing Internet Access to Meet the Needs of Seniors," AARP, Deloitte, Fidelity, IBM, Waltham, Massachusetts (Bentley College) (October 23, 2006)
  • UCI Medical Center Employee Meeting, ""Do UCIMC Employees Respond to UCIMC Advertising"," UCIMC, Orange, CA (September 24, 2003)
  • Home-Oriented Informatics and Telematics, "Seniors and the Internet: Consuming Technology to Enhance Life and Family Involvmenet," Center for Research on Information Technology in Organizations, Irvine, California (April 7, 2003)