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Jonathan Lee

Email: jlee6@csulb.edu

Education

  • Ph D, Katz Graduate School of Business, University of Pittsburgh, 1998
    Major: Marketing
  • MS, Yale University, 1987
    Major: International and Development Economics
  • BA, Sogang University, Korea, 1984
    Major: Economics

Past Experience

  • Associate Professor , California State University, Long Beach (2006 - Present)
  • Visiting Assistant Professor of Marketing, Marshall School of Business, University of Southern California (2004 - 2005)
  • Assistant Professor, Kelly School of Business, Indiana University (1999 - 2003)

Research and Scholarly Activities

Journal Article, Academic Journal
  • “Incorporating Word-of-Mouth Effects in Estimating Customer Lifetime Value” (2006), Journal of Database Marketing & Customer Strategy Management.
  • "Determinants of Trademark Dilution" (2006), Journal of Consumer Research.
  • "A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music" (2003), Management Science.

Presentations

  • 2009 INFORMS Marketing Science Conference, "Developing A Media Basket: Using Simultaneous Two-Way Clustering of Multiple Correspondence Analysis," INFORMS Marketing Science Conference, Ann Arbor, Michigan (June , 2009)
  • Marketing Science Conference, "Managing Customer Profitability: The Role of Marketing Mix and Product Portfolio," , Atlanta, GA ( , 2005)
  • Marketing Science Institute Conference, "Forecasting Early Gross at the Box Office," , ( , 2004)