CSULB Home  •   MyCSULB  •   BeachBoard  •   Library  •   E-mail  •   Directory  

 

David Horne

David Horne

Email: David.Horne@csulb.edu

Education

  • Ph D, Ross Business School, University of Michigan, 1982
    Major: Marketing
  • MBA, Ross Business School, University of Michigan, 1973
    Major: Marketing
  • BS, The University of Michigan, 1971
    Major: Industrial Engineering

Past Experience

  • Director, Graduate Programs and Executive Education Office, California State University, Long Beach (2009 - Present)
  • Professor, California State University, Long Beach (2000 - Present)
  • Associate Professor, California State University, Long Beach (1988 - 1999)
  • Lecturer, California State University, Long Beach (1987 - 1988)
  • Visiting Assistant Professor, University of Michigan, Ann Arbor (1984 - 1987)
  • Visiting Assistant Professor, Wayne State University, Detroit, Michigan (1980 - 1984)

Research and Scholarly Activities

Conference Proceeding
  • The Influence of Social Media in Creating 2-way Risk Communication International Association of Wildland Fire.
  • "Do Sweat the Small Stuff: Successful Strategies for Staffing the Marketing Podium" (2009), MEA Conference.
  • "All in the Family: Toward a Consumer-Centered Framework of Cross Cultural Privacy" (2008), 2008 Marketing and Public Policy Conference Proceedings.
  • "Do As I Say, Not As I Do: An Empirical Exploration of the Privacy Paradox" (2004), American Marketing Association Winter Educator's Conference Proceeding.
  • Investigating Privacy Across Cultures; Implications for Marketing and Consumer Research (2003), Proceedings of the Ninth Cross Cultural Research Conference.
Book, Chapter in Scholarly Book-New
  • "Curriculum Revision and Cultural Change: A Joint Faculty Development and Faculty Governance Approach" (2011), To Improve the Academy.
  • The Influence of Social Media in Creating 2-way Risk Communication (2011), International Association of Wildland Fire.
Journal Article, Academic Journal
  • "Standing in the Footprint: Including the Self in the Privacy Debate and Policy Development" (2009), Journal of Consumer Affairs.
  • "The Privacy Paradox: Personal Information Disclosure Intentions Versus Behaviors" (2007), Journal of Consumer Affairs.

Presentations

  • 2011 IAWF Conference, ""The Influence of Social Media in Creating 2-Way Risk Communication," , Seattle, Washington (April , 2011)
  • MBA Revitalization Workshops, "," , ( , 2010)
  • Design4Integration Workshops, "," , (June , 2010)
  • 2005 Academy of Management Annual Meeting, "Corporate International Diversification: The Impact of Foreign Competition, Industry Globalization and Product Diversification," Academy of Management , Honolulu, Hawaii (August , 2005)
  • State Insurance Trade Association Conference, "Building Communications Bridges Before Disaster Strikes," , San Diego, CA (October , 2003)
  • National Fire Safe Council Conference, "Getting Past Today to Begin Shaping Tomorrow- Strategic Planning for Fire Safe Councils," , Lake Tahoe, CA (May , 2003)