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David Horne

David Horne

Email: David.Horne@csulb.edu

Education

  • Ph D, Ross Business School, University of Michigan, 1982
    Major: Marketing
  • MBA, Ross Business School, University of Michigan, 1973
    Major: Marketing
  • BS, The University of Michigan, 1971
    Major: Industrial Engineering

Experience

  • Director, Graduate Programs and Executive Education Office, California State University, Long Beach (2009 - Present)
  • Professor, California State University, Long Beach (2000 - Present)
  • Associate Professor, California State University, Long Beach (1988 - 1999)
  • Lecturer, California State University, Long Beach (1987 - 1988)
  • Visiting Assistant Professor, University of Michigan, Ann Arbor (1984 - 1987)
  • Visiting Assistant Professor, Wayne State University, Detroit, Michigan (1980 - 1984)

Journal and Major Conferences

TitlePublisher
"Do Sweat the Small Stuff: Successful Strategies for Staffing the Marketing Podium" (Published, 2009)MEA Conference
"All in the Family: Toward a Consumer-Centered Framework of Cross Cultural Privacy" (Published, 2008)2008 Marketing and Public Policy Conference Proceedings
"Do As I Say, Not As I Do: An Empirical Exploration of the Privacy Paradox" (Published, 2004)American Marketing Association Winter Educator's Conference Proceeding
Investigating Privacy Across Cultures; Implications for Marketing and Consumer Research (Published, 2003)Proceedings of the Ninth Cross Cultural Research Conference
"Curriculum Revision and Cultural Change: A Joint Faculty Development and Faculty Governance Approach" (Published, 2011)To Improve the Academy
The Influence of Social Media in Creating 2-way Risk Communication (Published, 2011)International Association of Wildland Fire
"Standing in the Footprint: Including the Self in the Privacy Debate and Policy Development" (Published, 2009)Journal of Consumer Affairs
"The Privacy Paradox: Personal Information Disclosure Intentions Versus Behaviors" (Published, 2007)Journal of Consumer Affairs

Other Research and Scholarly Activities

TitlePublisher
"Do Sweat the Small Stuff: Successful Strategies for Staffing the Marketing Podium" (Published, 2009)MEA Conference
"All in the Family: Toward a Consumer-Centered Framework of Cross Cultural Privacy" (Published, 2008)2008 Marketing and Public Policy Conference Proceedings
"Do As I Say, Not As I Do: An Empirical Exploration of the Privacy Paradox" (Published, 2004)American Marketing Association Winter Educator's Conference Proceeding
Investigating Privacy Across Cultures; Implications for Marketing and Consumer Research (Published, 2003)Proceedings of the Ninth Cross Cultural Research Conference
"Curriculum Revision and Cultural Change: A Joint Faculty Development and Faculty Governance Approach" (Published, 2011)To Improve the Academy
The Influence of Social Media in Creating 2-way Risk Communication (Published, 2011)International Association of Wildland Fire
"Standing in the Footprint: Including the Self in the Privacy Debate and Policy Development" (Published, 2009)Journal of Consumer Affairs
"The Privacy Paradox: Personal Information Disclosure Intentions Versus Behaviors" (Published, 2007)Journal of Consumer Affairs

Presentations

TitleConference/MeetingLocation
""The Influence of Social Media in Creating 2-Way Risk Communication" (2011)2011 IAWF ConferenceSeattle, Washington
"" (2010)MBA Revitalization Workshops
"" (2010)Design4Integration Workshops
"Corporate International Diversification: The Impact of Foreign Competition, Industry Globalization and Product Diversification" (2005)2005 Academy of Management Annual MeetingHonolulu, Hawaii
"Building Communications Bridges Before Disaster Strikes" (2003)State Insurance Trade Association ConferenceSan Diego, CA
"Getting Past Today to Begin Shaping Tomorrow- Strategic Planning for Fire Safe Councils" (2003)National Fire Safe Council ConferenceLake Tahoe, CA