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David Horne

Email: dhorne@csulb.edu

Education

  • Ph D, Ross Business School, University of Michigan, 1982
    Major: Marketing
  • MBA, Ross Business School, University of Michigan, 1973
    Major: Marketing
  • BS, The University of Michigan, 1971
    Major: Industrial Engineering

Past Experience

  • Professor, California State University, Long Beach (2000 - Present)
  • Associate Professor, California State University, Long Beach (1988 - 1999)
  • Lecturer, California State University, Long Beach (1987 - 1988)
  • Visiting Assistant Professor, University of Michigan, Ann Arbor (1984 - 1987)
  • Visiting Assistant Professor, Wayne State University, Detroit, Michigan (1980 - 1984)

Research and Scholarly Activities

Conference Proceeding
  • "Do Sweat the Small Stuff: Successful Strategies for Staffing the Marketing Podium" (2009), MEA Conference.
  • "Do As I Say, Not As I Do: An Empirical Exploration of the Privacy Paradox" (2004), American Marketing Association Winter Educator's Conference Proceeding.
  • Investigating Privacy Across Cultures; Implications for Marketing and Consumer Research (2003), Proceedings of the Ninth Cross Cultural Research Conference.
Journal Article, Academic Journal
  • "The Privacy Paradox: Personal Information Disclosure Intentions Versus Behaviors" (2007), Journal of Consumer Affairs.

Presentations

  • 2005 Academy of Management Annual Meeting, "Corporate International Diversification: The Impact of Foreign Competition, Industry Globalization and Product Diversification," Academy of Management , Honolulu, Hawaii (August , 2005)
  • State Insurance Trade Association Conference, "Building Communications Bridges Before Disaster Strikes," , San Diego, CA (October , 2003)
  • National Fire Safe Council Conference, "Getting Past Today to Begin Shaping Tomorrow- Strategic Planning for Fire Safe Councils," , Lake Tahoe, CA (May , 2003)