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Dean’s Spring 2011 Update

Budget Casualties

The Chancellor, President, Provost, and VP of Finance have sent out several updates over the last few months, so you have been receiving some information already. At the May 13 faculty get-together, I provided you with an overview of the budget for 2011-2012 as best I could. Not much has changed since then, and the CSU is bracing for a cut of $500 million and hoping it will not be $1 billion. The most essential thing is to help our students graduate, and this is the criterion that Academic Affairs uses. We will have to cut expenditures that are not essential (but this does not mean that such items are not important).

We will not be publishing an annual report or newsletter this year, the Notable Speaker Series will be postponed since will not be able to provide GA support, the Honors Program will be put on hiatus, and faculty travel and GA funds will be minimized. Since we are still going over budget scenarios, I am not sure how much will be available for travel (I cut out my trip to present a paper this summer) and we will try to “efficiently” allocate GAs to departments and faculty.

As more information becomes available, I will provide further updates.


Staff and Faculty Additions

  1. Recently, Patricia Aleman, Taina Bucci, and Sedona Walker retired from the CBA, and we have hired Jeanine Pociask, Lizzet Rojas, Sivyu Chia to replace them. I am sure that some of you have already connected with them, but they have not been formally introduced. Also, Trixie Ramoso has returned to the CBA on June 1 after taking a leave Fall and Spring Semesters.

    I have asked them to each provide an introduction about themselves and their positions.

    1. JeanineJeanine joined the CBA in January as a Senior Fiscal Operations Analyst.  Before coming to CBA, she worked for the Division of Academic Affairs (under the direction of AVP Marianne Hata) as Fiscal Operations Manager from September 2006 to January 2011.  She will be assisting ASM Ali Chu with the overall college fiscal operations.

      Jeanine is originally from the New Orleans area and spent most of her life in Louisiana. She graduated with a Bachelor of Science degree in Management from Louisiana State University and later went on to receive a Master of Public Administration degree from the University of New Orleans.  Before coming to CSULB in September 2006, she worked for Louisiana State University Health Sciences Center (New Orleans Campus) for ten years. During her tenure at LSUHSC, she worked primarily in research administration for the School of Medicine managing grants, contracts, and a medical program in Costa Rica.  It was during this time that she realized how much she enjoyed working with faculty and students, and this appreciation is what has brought her back to a College environment. 

      In addition to growing up in southern Louisiana, she also spent a significant part of her life in Costa Rica, which is why she speaks both English and Spanish and has a weird accent!  She lives a very happy life at the beach in Redondo Beach with husband Tobin, and son Mario.  They are an active family whose interests include biking, surfing, swimming, running, and her son plays competitive soccer year round.
    2. LizzetLizzet works in the Dean’s office in the CBA as Dr. Omer Benli’s assistant. She began working with CBA in August 2010 part-time, but became full-time in January 2011. Lizzet has a variety of responsibilities. She monitors the latest enrollment figures, classroom assignments, classroom availabilities, faculty teaching loads, and the contractual status of lecturers, and she keeps Dr. Benli updated on these and related information. She also compiles and organizes information from the college and presents it in synthesized reports. Lizzet assists in organizing and following up on RTP and faculty reviews, RSCA and SCAC, lecturer performance evaluations, catalog revisions and related correspondence, and course scheduling processes. She oversees the student evaluations of faculty, assists in the documentation of all administrative and student advising related procedures, and serves as ASC for special CBA programs. This past year has been very busy for the college, and Lizzet has learned a lot about the work and dedication it takes to have everything running smoothly.

      Lizzet grew up in Long Beach and has lived here most of her life. She left for a few years to go to UCLA, and she graduated in 2009 with a Political Science B.A. During her undergraduate years, she focused primarily on political development and ethnic politics.  Lizzet took advantage of the international programs being offered in high school and college, and she has participated in study abroad programs in Hungary, Paraguay, and Chile. Currently, she is in the Master’s program for Public Administration here at CSULB in addition to working with CBA.
    3. SivyuSivyu (Sue-You) has been the new customer service coordinator for the CBA Open Access Lab since March 2011.  She supervises the student workers and monitors the operations of the lab and the four computer classrooms.  She also maintains and updates classroom schedule.

      Long Beach is Sivyu’s hometown and she graduated from Poly high school in 1999.  She went to UC San Diego where she received a BA in Communication Studies in 2004.  A few years ago, Sivyu and her husband were married on campus at the Earl Burns Miller Japanese Garden. Previously, she was the office manager for my small family business where she did most of the IT work. 
    4. TrixieTrixie returns to CBA as an Academic Advisor after her 9-month leave.  That time has allowed her to focus on caring for family members and progressing on her master’s degree at CSULB in the Student Development in Higher Education.  She looks forward to working daily with undergraduate students on a one-on-one basis again while supporting the CBA Admissions & Advising Center with their office transitions.

  2. Howard FletcherOn June 1, Howard Fletcher becomes the permanent head of the Student Center for Professional Development. Howard had been acting head since November 2010 when SCPD Director Sheila Hill went on medical leave to undergo a much needed (and long postponed) knee operation.

    Howard is a native Californian who moved to Long Beach in 1971. He has lived, worked, and traveled extensively overseas as an executive and corporate finance professional. He has been CEO of public and private companies, a senior executive of a Fortune 100 corporation, owner of a small manufacturing company and non-executive director of numerous for-profit and not-for-profit organizations.

    Howard has been involved in student success as a mentor to college students for the past seven years, the last three of which have been with SCPD. He has been a member and Chair of the SCPD Advisory Board. Howard’s personal goal is to finish his career pursuing student success. Howard’s vision for SCPD is to reach a substantially larger percentage of CBA students through electronic delivery of Passport to Success workshops and programs.

    Howard has a Master’s Degree in International Management and a Bachelor’s Degree in Finance, both from the University of Southern California. He is also a graduate of the Stanford University Executive Management Program.
  3. SheliaAfter successful knee surgery, Sheila Hill returned in January 2011 to become the CBA’s Coordinator for Student Success and Retention. Sheila’s main roles are to develop programs that promote student success and retention with special emphasis on underrepresented minorities in the CBA, research and collaborate with other units on campus on these issues, and advise students on how to improve their success with special emphasis on underrepresented minorities. In this role, Sheila has worked with Omer Benli, Mary Celsi, and Carol Grutzmacher on broader issues of the University’s Highly Valued Degree Initiative.
  4. I had sent out information about new faculty hires in an email a while back, but I’m including it again for your reference. In Fall 2011, we will have three new Tenure Track faculty members joining us. These new faculty members will solidify the AQ numbers in areas that were a concern in our last AACSB visit. In one case (Accountancy), the new hire will allow us to fulfill the trust of the Peer Review Team that stated we must hire two Accounting PhD’s if we were to be reaccredited, and they were willing recommend reaccreditation based on the then-Provost’s commitment to hiring two Accounting PhD’s. It took us while, but we have now secured the second one. Here are the new people who will join us in the Fall:
    1. Ming Chen, University of Maryland, who will join the Management/HRM Department and will teach Supply Chain Management.
    2. Xuan Huang, University of California, Irvine, who will join the Accountancy Department and will teach Financial and Managerial Accounting.
    3. Dana McDaniel, University of California, Irvine, who will join the Management/HRM Department and will teach Human Resources Management.

I have met and talked with each of these new faculty members, and they each have industry experience gained before entering their doctoral programs. They have each demonstrated excellent teaching skills in the few classes they have taught. However, they each have solid research topics and agendas that will help them become successful in that part of their careers. When I talked to their advisors and dissertation committee members, I got great reports on the research and teaching skills, dedication, work ethic, and interpersonal skills of each of our new colleagues. I think we are fortunate to have hired such good candidates, and I look forward to them joining us in the fall.


Journal of Electronic Commerce

The Journal of Electronic Commerce Research has been selected for coverage in our products Current Contents/Social and Behavioral Sciences (CC/S&BS) and Social Sciences Citation Index (SSCI). Anne-Marie Hinds, the Editor for publisher Thomson Reuters, has indicated that coverage of the JECR will begin with the first 2008 issue. I thank Co-Editors Melody Kiang and Robert Chi for their work to make the JECR a notable journal. For more on the journal, visit its website at http://www.csulb.edu/journals/jecr/.


Working with National Economics University, Hanoi

The relationship between the CBA and National Economics University, Hanoi is continuing. In January, I was invited to attend the graduation ceremony (with expenses paid by NEUH) of the first cohort of the Advance Program in Finance that is modeled after the CBA curriculum and taught in English. CBA faculty members who taught at NEU in January include Hamdi Bilici, James Coari, and Thomas Rhee. They also attended the graduation ceremony and the celebratory lunches and dinners.

To coordinate our activities with NEUH, I have asked Hamdi Bilici to become more involved in managing the relationship. Hamdi will serve as the Director of Southeast Asian Educational Initiatives for the CBA. Hamdi has been instrumental in the NEUH relationship since our institutions first connected five years; this was in conjunction with Hamdi’s role as Chair of the Finance Department when NEUH first sent visiting faculty member to observe and work with CBA faculty members. NEUH is funding our efforts for five years at $15,000 per year, and this will fund 3 units of Assigned Time for Hamdi each semester.

As our relationship matures, NEUH would like to expand its interactions with the CBA. Also, other colleges on campus are developing relationships with Vietnamese universities. There might also be opportunities to connect with other universities in Southeast Asian countries. Hamdi will be very helpful in working with NEUH and coordinating with other colleges on campus. One possibility is to form a CSULB Center for Southeast Asia Studies that would involve the CBA, the College of Liberal Arts, and the College of Education. We will explore this idea and apply for grants that would provide initial funding for such a center. It is not clear that the CBA by itself could take on degree programs in Southeast Asia, but a center could monitor and manage relationships. To be implemented, a center would have to be endowed with a long-term source of funds. The types of activities are distinct from our current International Business Program, and the center is only at the concept stage.

Finally, the CBA hosted five visiting NEUH faculty members during April 2011. The visiting faculty were Ngo Thi Tuyet Mai, Tran Van Nam, Mai Ngoc Anh, Dinh Tuan Dung, and Nguyen Thanh Hieu. They worked with CBA faculty to observe Accounting, Finance, and Legal Studies in Business classes.


Student Center for Professional Development’s Passport to Success

The Student Center for Professional Development (SCPD) bridges the chasm between academia and career for our students. Last summer, the SCPD Advisory Board and staff examined whether SCPD programs: 1) adequately addressed the needs of the 21st Century student, and 2) reached a sufficient percentage of CBA student body. Since the current programs did neither, the Advisory Board and staff set about redesigning SCPD offerings and after a tremendous amount of research and work they developed the Passport to Success during fall 2010.  The Advisory Board, totally voluntary, is to be commended for both its willingness and effort.

The Passport to Success is a progression of learning experiences that help prepare students for life in the business world by developing the non-academic skills and personal attributes most valued by prospective employers. The Passport to Success consists of sixteen workshops, three programs, and various events carefully designed for our student demographics. The workshops focus on such things as professional etiquette and dress, effective teams, conflict resolution, time management, networking skills, and negotiating skills. Passport programs include BeachMasters, Community Scholars (CS), and Corporate Mentoring (CMP).

BeachMasters is our own student-run Toastmasters club that teaches students organizational leadership skills and helps them develop presentation, public speaking, spontaneous speaking, and interviewing skills. Community Scholars provides our students with important community service and personal development lessons. CS students mentor Jordan high school students and use their positive college experiences to model success, during which they hone their presentation, collaboration, and networking skills. Corporate Mentoring pairs students with a corporate mentor for an academic year. Mentors guide students through personal choices focusing on character building, dependability, professionalism and self-confidence, while encouraging realistic expectations about the corporate world.

If we can teach our students the skills and attributes most valued by employers, guide them through their career decisions, and prepare them socially to enter the corporate world, we not only make them more employable but also increase the value of a CSULB degree and enhance the reputation of both the College and the University.

For more details, including the composition of the advisor board, visit the SCPD web page at http://www.csulb.edu/colleges/cba/. If you have questions or would like to get involved with SCPD activities, please contact Howard Fletcher at hfletch2@csulb.edu


Ukleja Center for Ethical Leadership Updates

Over the past year, the Ukleja Center for ethical Leadership engaged students, faculty, and community leaders through programs and activities that embody its core values of integrity, servant leadership, excellence, and empowerment. 

In the fall, the center partnered with ABSOC to offer the 6th annual Ethics at The Beach seminar for students featuring Lynn Guerin presenting highlights from The John R. Wooden Course.  Over 100 students attended the interactive half-day workshop focusing on Coach Wooden’s Pyramid of Success and how it can be applied to everyday life. 

Twenty students participated in the center’s two-semester Student Leadership Institute, giving students an opportunity to explore ethical leadership issues related to business, government, education, health care, and other professional fields.  Through off-campus classes hosted by the local business community, the course featured guest speakers from companies such as Mattel, Target, JetBlue Airways, and The Boeing Company.  Jameson Nyeholt, ASI Treasurer and political science major, had this to say about the program, “I learned that being a leader is about understanding where other people are coming from, not being a super hero.  Self reflection – stopping and taking time to examine myself and others and how I can improve the things that aren’t going so well – is another important part of leadership.”

In the spring, the Ukleja Center welcomed its 4th annual Leader-in-Residence, Cynthia Stamper Graff, President and CEO of Lindora and a nationally recognized expert on weight management.  The newest addition to the William Dickson Faculty Fellows cohort, Ms. Graff made four campus presentations focusing on entrepreneurship, ethical leadership, and living a healthy lifestyle.  She participated in a panel discussion on Overcoming Brick Walls in our Lives with other Faculty Fellows, Dr. Beverly O’Neill, former Mayor of the City of Long Beach, and Patrick McClenahan, Chair of the Board of Special Olympics Southern California.  Dr. Maria Claver, Faculty Fellows Program Chair and Assistant Professor of Gerontology here at CSULB, served as panel moderator and coordinated all Faculty Fellows program activities during the year. 

Five $2,000 stipends were awarded to CSULB faculty for integrating three-hour ethics modules into their courses through the center’s Ethics Across the Curriculum program.  We congratulate the following faculty recipients: 

  • Dr. Mariné Aghekyan  (Family and Consumer Sciences) for Use of Child Labor in Fashion Merchandising and Design;
  • Dr. Mary Gustin (Family and Consumer Sciences) for Ethical Responsibility in Food Production and Commercial Food Services:
  • Dr. Sudha Krishnan (Accountancy) for Ethics in Financial Reporting: Cooking the Books;
  • Dr. Jerry Mosher (Film and Electronic Arts) for Ethics in Documentary Filmmaking; and
  • Dr. Steve Wilson and Dr. Lisa Jennings (Social Work) for Approaches to Ethical Decision-Making in End-of-Life Care by Social Workers.

The following article was published in the Long Beach Business Journal as part of an ongoing partnership designed to stimulate local business leaders’ interest in ethical leadership:

  • Doing the “Right Things Right” Returns the Right Results by Jim Eaton, Ukleja Center Governing Council member and Long Beach Area Chamber of Commerce Chair

In the spring, the Ukleja Center hosted a Faculty Roundtable with a presentation on Progress and Challenges in Preventing Sexual Harassment in Japanese Universities and Workplaces by Chisato Kitanaka, visiting professor from Hiroshima University in Japan.  Fifteen CSULB faculty members from a variety of academic disciplines participated in a lively discussion on the topic.

Partnering with the Long Beach Chamber of Commerce

The year will culminate with presentation of the 2011 John Wooden Ethics in Leadership Award to Ken Blanchard, one of the most influential leadership voices in the world.  The award will be presented at the center’s new Leading the Ethical Organization seminar being offered in partnership with the Long Beach Area Chamber of Commerce.  Designed to equip business leaders with practical tools to address ethical challenges, the seminar will feature Dr. Blanchard as keynote speaker followed by a panel discussion about real-life ethical challenges in the workplace.  Former California Attorney General Dan Lungren is serving as one of the panelists.  The Ukleja Center and Chamber piloted this ethics seminar for business leaders on campus in the fall with Faculty Fellow Robert Eckert, CEO of Mattel, delivering the keynote address.

Governing Council and Strategic Planning

The Governing Council has been actively involved and highly instrumental in this year’s accomplishments.  Led by Bill Shumard, President and CEO of Special Olympics Southern California, the 12-member advisory board will be welcoming three new members in the fall: Cynthia Stamper Graff (Lindora), Mike Murray (Verizon), and Dr. Hannah-Hanh Nguyen (CSULB, Department of Psychology). 

Board member Rosa Zeegers hosted and facilitated three strategic planning meetings at Mattel during the summer, resulting in the following mission, vision, and brand positioning statements for the center:

Mission: Equipping people with the transformational power of ethical leadership
Vision: Strengthening communities by creating a culture that inspires ethical practice
Brand Positioning Statement: Reaching out to our students, faculty, and communities with education and resources to enhance the understanding and application of ethics in everything we do

All of the Ukleja Center’s services are made possible through the generous support of our local philanthropic community, especially the Ukleja family, Astro Aluminum Treating Company, Kenneth T. and Eileen L. Norris Foundation, County of Los Angeles Supervisor Don Knabe, and Bess J. Hodges Foundation.  We’re delighted to announce that Astro Aluminum just pledged an additional $500,000 to support the William Dickson Faculty Fellows Program, raising the company’s total investment in the Ukleja Center to $1,000,000. 

For more information about Ukleja Center programs and activities, please visit www.ucel.org or contact Jane Roeder, Managing Director at jroeder@csulb.edu.  


Advising Center to be Refreshed

On June 6, renovation of the Advising Center, CBA 100, will begin. The Advising Center is scheduled to reopen by August 20, 2011, in time for the start of the Fall Semester. As you come into the main CBA lobby this summer, you will see lots of construction activity, so pardon the dust!

During the summer, the Advising Center will be housed in the current SCSP offices (CBA 126), and you can refer students to this location. SCPD will operate out of Howard Fletcher’s faculty office (CBA 450). Most of the SCPD files, furniture, and equipment will be stored in a shipping container donated by UPS, thanks to SCPD Advisory Board member Ed Northen, UPS VP of Finance, Western Region.

Advising Center Office

We are using restoration funds to refresh and revamp the Advising Center. As you might remember, during Fall 2010, each college was asked to submit proposals for up to $1.5 million in projects to use one-time federal stimulus funds. The CBA received only $850,000 in approved projects, and then subsequently we were told that we could spend only 30% of this amount ($255,000). The University decided to hold back the great bulk of the stimulus funds as a cushion against the large budget cuts coming in 2011-2012. As I noted in the May 13 MBA and budget update, we will be getting $644,568 next year in stimulus funds to offset base budget cuts of $784,579, bringing our total of stimulus funds received to $899,568.

Since the stimulus funds are one-time, non-recurring funds, spending them on upgrading the Advising Center was approved by Academic Affairs. However, student advising is an important aspect of the University’s Highly Valued Degree Initiative, and student advising will be key to our efforts to increase graduation rates for all of our students, particularly our underrepresented minority students.

As you can see from the drawing below, the revamped Advising Center will have doors replacing the service windows, and a more open, more inviting design throughout. There is a reception area, Director’s office, and stations for five advisors. Omer Benli and Carol Grutzmacher have worked diligently to reorganize the advising center operations, and in conjunction with the physical refresh, the Advising Center is positioned to serve our students better than ever.

Advising Center Office Plan