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Basic Facts & Figures

The College of Business Administration (CBA) is one of the seven colleges of California State University, Long Beach (CSULB). As the largest single-campus of the California State University system, CSULB is a comprehensive, four-year institution that was established as the Los Angeles-Orange County State College in 1949 to serve the areas of Orange County and southeastern Los Angeles County.

Business studies at California State University, Long Beach began in 1949 with 24 business students and four faculty members, accounting for one-seventh of the campus population. Business administration was part of the Social Science Division from its inception until 1957, when the division was renamed Division of Business and Social Sciences. In 1958, the two academic areas split and Business Administration became a division in its own right, with Dr. S. Austen Reep as founding dean. By the mid-1960s, the business school had close to 3,800 business students, 29 full-time faculty members, and 13 part-time lecturers. Today, the College of Business Administration is home to nearly 5,000 business majors, including about 400 graduate students and 140 full-time-equivalent faculty and staff.

Programs & Offerings

  • The College of Business Administration offers one undergraduate program — B.S. degree in Business Administration— with eight options: Accounting, Finance, Information Systems, Human Resource Management, Management, Marketing, Operations Management, and an interdisciplinary option in International Business.
  • We offer four undergraduate minors — Human Resource Management, Information Systems, Marketing, and an interdisciplinary minor in Entrepreneurship—with Marketing, HRM, and Information Systems accounting for over 90% of our close to 355 minors. Students from three colleges—Liberal Arts, Health & Human Services, and the Arts—comprise at least 85% of our minors.
  • We offer one graduate program—the Master of Business Administration—with department-based specializations: Accounting, Finance, Information Systems, General Management, Human Resource Management, and Marketing. A new interdisciplinary specialization in Health Care Management, in collaboration with the College of Health & Human Services, is also offered.
  • We offer self-supported MBA program offerings, in collaboration with the University College and Extension Services (UCES), which serve the educational needs of our business and professional communities. These include Fully Employed MBA (FEMBA) Program, and the Accelerated One Year MBA Program.
  • The Program for an MBA/MFA in Theatre Management degree began in Fall 2007 in collaboration with the College of the Arts.
  • We are exploring an additional interdisciplinary MBA offering of an MBA (Management of Science & Technology) in collaboration with the Colleges of Engineering and Natural Sciences & Mathematics.

Graduates

  • Alumni. The College of Business Administration has produced close to 40,000 graduates since 1949. A rippling effect of the business school's impact takes place when these graduates go on to gain national prominence.
  • Competitive Alumni. Our distinguished alumnus for 2007, Robert Pitts - BS 1970, MBA 1971 - is currently group Vice President for Administrative Services of Toyota Motors. He established Toyota Motor Credit Corporation in 1982 with three employees. When he left that group 11 years later, the corporation had over 2,000 associates, 30 offices and $10 billion in assets. In 2006, the distinguished alumnus was James H. Eaton - MBA 1987 - CEO, General Partner and Director of Airdrome Holdings, LLC. The distinguished alumnus for 2005 was Wayne Murdy - BS 1968 - who is the CEO and Chairman of the Board of Directors of the Newmont Mining Corporation which has assets of $12 billion and 13,500 employees world-wide. Other distinguished alumni include Curtis Pringle - BS 1981 - Mayor of the city of Anaheim; and the Chief Operating Officer of Apple Computer during the 1980s, Delbert W. Yocam - MBA 1971.
  • Alumni Achievements. Many of our graduates have become successful entrepreneurs or CEOs both inside and outside of California. The Entrepreneur magazine recently ranked CSU Long Beach—one of only three CSU business schools—among the top 50 regional programs for preparing entrepreneurs in the United States.

Faculty

  • Faculty Composition. In Fall 2007, the College of Business Administration had a total complement of 123.3 FTE faculty and 35 FTE staff. The FTE faculty includes 76 tenured and tenure-track faculty (including administrators with retreat rights), 12 full-time lecturers, and 40.3 FTE lecturers with part-time appointments. Twenty-two percent of our tenured and tenure-track faculty have been hired during the 2006-2007 academic year.
  • Intellectual Contributions. Faculty research is a critical requirement of faculty, individually and collectively, under the AACSB International accreditation standards. During the period 2006-07, the College’s tenured and tenure-track faculty produced an average of 5.76 intellectual contributions (ICs) per faculty member. When weighted for relative quality (50% for refereed journal articles; 40% for refereed conference presentations, including proceedings and papers; and 10% for other ICs), the faculty produced a weighted average of 2.06 ICs per faculty member during the three-year period. This weighted average productivity slightly exceeds the equivalent of at least one refereed conference presentation every year and at least one refereed journal article every other year. In order to improve further IC productivity in all departments, about two percent of the College’s non-committed budget is allocated to the five departments on the basis of IC productivity.

Students

  • Capacity. The College has a headcount capacity of 5,415 undergraduate and 602 graduate students, for a total of 6,017 students.
  • Headcount. According to Institutional Research, in Fall 2006, we had 4,472 undergraduate CBA majors, 6 post baccalaureate students (second bachelors degree) and 328 MBA students for a total of 4,806. One out of every 6½ CSULB students is pursuing business administration; one out of every 5¼ CSULB undergraduate students is a business major.
  • Full-Time-Equivalent Students. During Spring 2007, business majors contributed a total of 4,563 full time equivalent students (FTES) to the University, which accounted for about 15% of total campus FTES. Enrollment in all CBA courses generated a total of 2,538 FTES.
  • Average Unit Load. The great majority of our students are full-time students. Compared to the rest of the university (with the exception of the College of the Arts), our majors take a higher unit load, averaging 11.91 units during Spring 2007. About three-quarters of our undergraduate majors take 12 units or more. Our continuing students have a higher average unit load than our new students.
  • Demographics. Although most of the students are residents of Los Angeles and Orange counties, the College attracts students from all over the state. The average age of business majors is about 24 (undergraduate) or 30 (graduate). Women account for about 50% of CBA’s enrollment, compared to the University’s 61%. The College has attracted a higher percentage of minority students overall, relative to the University, with almost half of them of Asian ethnic origin. The University has a total of 1,750 international students from 86 countries. The College has the highest number (355 or 20% of the total) of international students.
  • Student Life and Development. Business students are significant participants in student life and development. About 20-25% of all business majors are actively involved in business student organizations. As a result, our student body—the Associated Business Students Organizations Council (ABSOC)—has been voted by its peers as the best college student government on campus during six of the past seven years.
  • Degrees Conferred. During 2005-06, the College produced 1,302 B.S. graduates, broken down as follows: Information Systems (159), Finance (368), Marketing (238), Accounting (169), Management & Human Resources (288), International Business (80). During 2005/06, CBA produced 115 MBA graduates.
  • Graduation Performance. Overall, the national graduation rate is about 54%. CBA's current graduation rate is about 46%, an improvement of about 17% in recent years. Our rates reamin moderately below national averages for Masers's I universities and universities which spend about what what CSULB spends per student. The CBA's freshman graduation rates are higher that CSU system averages and our transfer graduation rates are about average for the CSU.