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Recent Research by Department of Marketing Faculty

Homer, Pamela Miles, and Sayantani Mukherjee (2019), "Lay theories and Consumer Perceptions of Dietary Supplements," Journal of Consumer Behaviour, 18 (5), 363-377.

Homer, Pamela Miles, and Sayantani Mukherjee (2018), "The Impact of Dietary Supplement Form and Dosage on Perceived Efficacy," Journal of Consumer Marketing, 35 (2), 228-238.

Jiang, Juncai and Yu Wang (2019), “A Theoretical and Empirical Investigation of Feedback in Ideation Contests,”Production and Operations Management, forthcoming.

Kemp, Elyria, Myla Bui, Anjala Krishen, Pamela Miles Homer, and Michael La Tour (2017), “Understanding the Power of Hope and Empathy in Healthcare Marketing,” Journal of Consumer Marketing, 34 (2), 85-95.

Martin, Ingrid M. and Michael Kamins (2019), Effectively Using Death in Health Messages: Social Loss versus Physical Mortality Salience," Journal of Consumer Behaviour, 18 (3), 205-218.

Min, Sungwook, Namwoon Kim, and Ge Zhan (2017), “The Impact of Market Size on New Market Entry: A Contingency Approach,” European Journal of Marketing, 51 (1), 2-22.

Özalp Özer, Upender Subramanian, Yu Wang (2017), “Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?” Management Science, 61 (4), 474-493.

Park, Eunho, Rishika Rishika, and Ramkumar Janakiraman et al. (2018), "Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics," Journal of Marketing, 82 (1), 93-114.

Qiu, Tianjiao (2018), “Dependence Concentration and Fairness Perceptions in Asymmetric Supplier-Buyer Relationships,” Journal of Marketing Management, 34 (3-4), 395-419.

Qiu, Tianjiao (2018), "Influence of Cultural Practices on Social Support of Female Entrepreneurs’ Startups,” Journal of Developmental Entrepreneurship, 23 (1), 1-21.

Qiu, Tianjiao (2017), “Macroeconomic Environment and Globalization on Support of Women Entrepreneurship," Journal of Business Diversity, 17 (3), 23-33.

Qiu, Tianjiao and Pamela Miles Homer (2018), “Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms,” Journal of Global Marketing, 31 (5), 308-323.

Qiu, Tianjiao and Yaping Yang (2018), “Knowledge Spillovers through Quality Control Requirements on Innovation Development of Global Suppliers,” Industrial Marketing Management, 73, 171-180.

Song, Reo, Ho Kim, Gene-Moo Lee, and Sungha Jang (2019), "The Evolution of Consumer Sentiment Surrounding Pseudo-Product Harm Crises," Journal of Business Ethics, 158 (3), 743–761.

Song, Reo, Sangkil Moon, Allan Chen, and Mark Houston (2018), “When Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations,” Journal of the Academy of Marketing Science, 46 (3), 384-402.

Song, Reo, Sangkil Moon, Allan Chen, and Mark Houston (2017), “When Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations,” Journal of the Academy of Marketing Science, 46 (3), 384-402.

Witkowski, Terrence H. (2018), A History of American Consumption: Threads of Meaning, Gender, and Resistance, London and New York: Routledge.

Witkowski, Terrence H. (2018), "Visualizing Winchester: A Brand History Through Iconic Western Images", Journal of Historical Research in Marketing, 10 (4), 383-419.

Zhen, Xueping, Gangshu (George) Cai, Reo Song, and Sungha Jang (2019), "The Efects of Herding and Word of Mouth in a Two-period Advertising Signaling Model," European Journal of Operational Research, 275 (1), 361-373.