The College of Business Administration (CBA) is one of eight colleges of California State University, Long Beach. As one of the largest campuses of the California State University system, Cal State Long Beach is a comprehensive, four-year institution that was established as the Los Angeles-Orange County State College in 1949 to serve the areas of Orange County and southeastern Los Angeles County. The first classes were held in two converted apartment buildings that were still under construction; some days carpenters and plumbers outnumbered students. The library had no books and editors for the Forty-Niner student newspaper worked in a shed that leaked when it rained. Still, students loved coming to school because they felt like "pioneers."
The name was changed to Long Beach State College in 1959, and, after two more name changes, to California State University, Long Beach in 1972.
Business studies at Cal State Long Beach began in 1949 with 24 business students and four faculty members, comprising one-seventh of the campus population. Business Administration was part of the Social Science Division until 1957 when the division was renamed the Division of Business and Social Sciences. In 1958, the two academic areas split and Business Administration became a division in its own right, with Dr. S. Austen Reep as founding dean. By the mid-1960s, the business school had close to 3,800 business students, 29 full-time faculty members, and 13 part-time lecturers. The Division of Business Administration was upgraded to the School of Business Administration in 1967, and the name was changed to the College of Business Administration in 1992.
In 1972, CBA gained its initial accreditation from the Association to Advance Collegiate Schools of Business International (AACSB). Today, CBA is home to over 3,600 undergraduate business majors and over 150 graduate students. CBA is served by approximately 115 full-time and part-time faculty members.
Our mission is to graduate highly valued, ethical business professionals prepared to excel in a dynamic global business environment. The College of Business Administration:
- Provides high-quality teaching and support programs for an exceptionally diverse student body from California, the nation and the world.
- Develops students’ business function knowledge and their critical thinking, communication, interpersonal, and quantitative skills.
- Enhances and supports faculty commitment to ongoing research, professional development, and service.
- Seeks to strengthen our resource base to ensure continued excellence.
Programs & Offerings
- We offer one undergraduate degree — Bachelor of Science in Business Administration— with eight options: Accountancy, Finance, Management Information Systems, Human Resource Management, Management, Marketing, Operations & Supply Chain Management, and an interdisciplinary option in International Business.
- We offer six undergraduate minors — Finance, Human Resource Management, Management Information Systems, International Business, Marketing, and Entrepreneurship. Marketing, HRM, and Entrepreneurship account for the majority of our minors. Students from three colleges—Liberal Arts, Health & Human Services, and the Arts—comprise approximately 97% of our minors.
- We offer two graduate degrees, the Master of Business Administration (MBA) and the Master of Science in Accountancy (MSA). Our MBA includes many department-based specializations: Consumer Affairs, Fashion Merchandising and Design, Finance, Health Care Management, Health Science, Hospitality Management, Human Resource Management, Information Systems, Management, Marketing, and Recreation and Leisure Studies.
- Beginning January 2014, to receive a California Certified Public Accountant license, the California Board of Accountancy requires both a baccalaureate degree and completion of 150 total semester units that include accounting subjects, business-related subjects, and ethics study. The 30-unit MSA will provide our Accountancy graduates, as well as graduates from other universities, with a pathway to become a CPA.
- In addition to our state-supported Evening MBA program, we also offer MBA programs in collaboration with the College of Continuing and Professional Education (CCPE) to serve the educational needs of our business and professional communities—the two-year Saturday MBA Program, and the one-year Daytime Accelerated MBA (AMBA) Program.
- We also offer the MBA/MFA in Theatre Management joint degree program in collaboration with the College of the Arts. This distinctive program is one of very few programs of this type across the country, most notably like Yale University's program.
- Headcount. In spring 2014, CBA had 3,602 undergraduate majors, including 1073 lower-division pre-business students and 284 minors. In addition, CBA had 150 MBA students for a total headcount of 3,742. One out of every nine Cal State Long Beach students is pursuing some form of business education.
- Average Unit Load. Most of our undergraduate students are full-time students. Our majors take a higher unit load than any other college on campus, with the exception of College of the Arts. CBA students averaged 12.5 units during spring 2014. About four-fifths of our undergraduate majors take 12 units or more. Our continuing students have a higher average unit load than our new students.
- Demographics. Although most of the students are residents of Los Angeles and Orange counties, CBA attracts students from all over the state. The average age of business majors is 24 for undergraduates and 30 for MBA students. Women account for 47% of CBA's undergraduate enrollment, compared to the university's 56%. 26.5% of CBA students are Asian, while 32% are Hispanic and 19% are Caucasian. The university has a total of 2,267 international students from 90 countries, of which 395 are in CBA.
- Student Life and Development. Business students are significant participants in student life and development. Our student body council, the Associated Business Students Organizations Council (ABSOC), is regularly voted by its peers as the best college student government on campus.
- Degrees Conferred. In 2012-13, the College produced nearly 1,000 B.S. graduates and over 100 MBA graduates.
- Graduation Performance. CBA's graduation rate is approximately 84%, and we strive for improvement each year through our efforts on the University's Highly Valued Degree Initiative. We also work to reduce the graduation rate gap between underrepresented minority students and non-underrepresented minority students that is currently 8.0%, down from 20.0% five years earlier.
- Faculty Composition. In spring 2014, the College of Business Administration had a total complement of 88.5 full-time-equivalent (FTE) faculty and 34 FTE staff. The faculty includes 62 tenured and tenure-track faculty and 9 full-time lecturers with the remaining faculty members being lecturers with part-time appointments, for a total headcount of 115. In the past 5 years, 12 new tenure-track faculty members have been hired, and an additional 7 new tenure-track faculty members will join CBA in fall 2014.
- Intellectual Contributions. From 2009 to 2013, CBA faculty collectively published 167 academic journal publications. Many of those publications are in the most elite business journals. Recent publications in top journals include the following papers:
- Accountancy Assistant Professor Xuan Huang, “Tone Management” in Accounting Review (2014). This is an Elite publication.
- Marketing Professor Sam Min, “Why Do Firms Enter a New Product-Market? A Two-Dimensional Framework for Market-entry Motivation and Behavior” in Journal of Product Innovation Management (2013). This is a High Quality + publication.
- Marketing Associate Professor Risto Moisio, “Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men's Identity Work” in Journal of Consumer Research (2013). This is an Elite publication.
- Marketing Assistant Professor Doan Nguyen, “Harmonization Processes and Relational Meanings in Constructing Asian Weddings” in Journal of Consumer Research (2013). This is an Elite publication.
- Management/HRM Assistant Professor Vicki Scherwin, “Managerial Mystique: Magical Thinking in Judgments of Managers/Vision, Charisma, and Magnetism” in Journal of Management (2013). This is a High Quality + publication.
In addition, CBA faculty participated in 26 presentations, including presentations to the most selective national disciplinary conferences: Academy of Management, Decision Science Institute, INFORMS, American Accounting Association and American Marketing Association.
- Alumni. The College of Business Administration has produced over 50,000 graduates (44,940 undergraduates and 5,831 MBA) and over 38,000 live in California. Our image and value is enhanced when our graduates achieve local, regional and national prominence.
- Prominent Alumni
- Cynthia Graff – BS Finance, 1975 – the 2010 Distinguished Alumna is currently CEO and owner of Lindora, Inc., the largest multi-site medical weight control system in the U.S. She also is an author, volunteer, and philanthropist.
- Russ Lesser – BS Accountancy, 1964 – the 2013 Distinguished Alumnus is currently the President of Body Glove International, the premier surfing and skateboard company and ultimate worldwide watersports brand.
- John Moorlach – BS Accountancy, 1977 – the 2014 Distinguished Alumnus is currently the Second District Supervisor on the Orange County Board of Supervisors, representing the cities of Costa Mesa, Cypress, Huntington Beach, La Palma, Los Alamitos, Newport Beach, Seal Beach, Stanton, and a portion of Buena Park and Fountain Valley.
- Robert Pitts – BS Management, 1970, MBA 1973 – now retired; the 2007 Distinguished Alumnus was the Vice President for Administrative Services at Toyota Motors. He established Toyota Motor Credit Corporation in 1982 with three employees that grew to over 2,000 associates, 30 offices, and $10 billion in assets under his leadership.
- Anna W. Ngai – BS Finance, 1974 – Anna was an international student from Hong Kong when she arrived at CSULB. Now retired, she enjoys philanthropy and has provided the lead gift to the new Anna W. Ngai Alumni Center on campus.
- CBA Alumni & Friends Network. Since 2009, the goal of College of Business Administration's Alumni & Friends has been to provide a virtual, interactive network that supports the needs of business professionals in our alumni community. By connecting CBA alumni and friends of the CBA—broadly defined—CBA A&F provides business and professional development opportunities for all involved. For those who desire to focus on the field of business and to enhance their professional lives, CBA A&F network can be a great organization to help individuals grow and develop.