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Nielsen's guidelines for homepage usability

Make the Site's Purpose Clear: Explain Who You Are and What You Do

• Include a One-Sentence Tagline
• Write a Window Title with Good Visibility in Search Engines and Bookmark Lists
• Group all Corporate Information in One Distinct Area

Help Users Find What They Need

• Emphasize the Site's Top High-Priority Tasks
• Include a Search Input Box

Reveal Site Content

• Show Examples of Real Site Content
• Begin Link Names with the Most Important Keyword
• Offer Easy Access to Recent Homepage Features

Use Visual Design to Enhance, not Define, Interaction Design

• Don't Over-Format Critical Content, Such as Navigation Areas
• Use Meaningful Graphics