Gotham is a family of widely used geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones in 2000. Its letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City. This typeface has a relatively broad design with a reasonably high x-height and wide apertures.
Font Alternative: Lato
Lato font use: Online and print body content typography can be substituded by Lato which is available as a free Google font.
Headlines are in Gotham Ultra or Gotham Black, all caps in yellow or white.
Subheads are Gotham Book or Gotham Medium, in all caps.
Lead-Ins are in Gotham Bold, upper and lower case or in all caps, and in color black.
Body Copy is in Gotham Book, upper and lower case, and color is 424C or 70% black.