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Photography

Our photography should communicate warmth and friendliness. It should be powerful and strong, energetic and infused with light. It should feel optimistic.


Photography examples


Avoid under-exposed or blurry shots. To tell a stronger visual story, use a variety of shots with people and provide a sense of place. A cluster of imagery can tell a fuller story better than an individual shot. Select imagery for an audience that never has set foot on campus. We want them to visit and feel part of our community.

Look & Feel:

Bold Active Hopeful Energized Dynamic Powerful Bright (light infused) Smart