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Address:
Department of Marketing
1250 Bellflower Blvd, CBA
California State University
Long Beach, CA 90840
562.985.4767 (Office)
562.985.1588 (Fax)
imartin@csulb.edu

Education:
Ph.D. (1994) Marketing, University of Southern California, Los Angeles, CA.,
Dissertation: "The Structure of Purposive, Goal-Oriented Knowledge and Attitudes".
Advisor: David W. Stewart.

M.S. (1987) Communications, Michigan State University, E. Lansing, MI.,
Masters Thesis: "Measuring a Multidimensional Construct: Country Image".
Advisor: Sevgin Eroglu.

M.S. B.S. (1984) Marketing and International Management,
University of New Mexico, Albuquerque, NM.

Honors:
  • Best Reviewer for the Journal of the Academy of Marketing Science, 2007-08.
  • Recipient of a $1500 grant from Transformative Consumer Research, May 2008 with Sayantani Mukherjee.
  • Outstanding Article Award for the 2002 AMA Marketing & Public Policy Conference, 2002.
  • Outstanding Article Award for the Decision Sciences Institute in the category of Environmental and Public Policy contributions,1998.
  • Outstanding Article Award for the Journal of Public Policy and Marketing, V. 11-13, 1996.
  • $1000 Dissertation Award Grant from the Department of Marketing, USC, 1993.
  • American Marketing Association Doctoral Consortium Fellow, 1992.
  • GSBA Doctoral Fellowship, University of Southern California, 1990-94.
  • Graduate Division Scholarship Recipient, Michigan State University, 1985-87.
  • Dean’s List Michigan State University, 1985-87.
  • Golden Key National Honor Society, University of New Mexico, 1982-84.
Professional Activities:

Participant in Conferences:

  • Program Committee for Marketing & Public Policy Conference meetings, 2002-present.
  • Session Chair for Marketing & Public Policy Conference meetings, Washington, DC, May 2003.
  • Discussant for Winter American Marketing Association meetings, Austin, TX, February 2002.
  • Discussant and Chair for Association for Consumer Researcg meetings, Austin, TX, October 2001.
  • Discussant and Chair for Association for Consumer Research meetings, Salt Lake City, UT, October 2000.
  • Discussant for the Summer American Marketing Association meetings, Technology and Marketing SIG, “Product Development-An Era of Rapid Change in Communication and Technology”, Summer 2000.
  • Discussant for the Decision Sciences Institute meetings, Environment and Public Policy Track, November 1999.
  • Chair for the Winter American Marketing Association meetings, Ethical and Societal Issues in Marketing and Customer Relationships, February 1999.
  • Discussant for the Decision Sciences Institute meetings, Environment and Public Policy Track, November 1998.
  • Discussant for the Advanced Workshop in Regulation and Public Utility, Center for the Study of Regulated Industries, Rutgers University, 1996.
  • Chair and Discussant for the Public Policy and Marketing meetings, Washington, DC, 1996.
  • Chair and Discussant for the Society of Consumer Psychologists meetings, Hilton Head, SC, 1996.

Professional Contributions:

  • Co-Chair with Michael Kamins for the 2009 Summer AMA Education Conference, Chicago, IL.
  • Editorial Review Board, Journal of the Academy of Marketing Science, 2005-present.
  • Co-chair with David Stewart and Mike Kamins for the 2006 Marketing and Public Policy Conference in Long Beach, CA.
  • Co-chair with David Stewart and Mike Kamins for the Second Researching Risk Workshop at the Marshall School of Business, University of Southern California, June 2006.
  • Invited Faculty Participant in the Researching Risk Workshop, doctoral consortium for the Marketing & Public Policy Conference 2004, Salt Lake City, UT.
  • Board member of Marketing and Society Special Interest Group, 2003-2007.
  • Editor, ACR Newsletter, 2000 to 2003.
  • Public Policy Track Chair for Winter AMA 2002, Austin, TX.
  • AAA Research Committee, 1997 to present.
  • AAA Awards Committee, 1999 to present.
  • Ad Hoc Reviewer for:
    • Journal of Marketing, 1998 to present.
    • Journal of Public Policy and Marketing, 1995 to present.
    • Psychology and Marketing, 1997 to present.
  • Conference Reviewer for:
    • Association of Consumer Research Conference, 1996 to present.
    • Public Policy and Marketing Conference, 1997 to present.
    • Decision Sciences Conference, Marketing Track, 1998 to present.
    • Marketing & Society and the Consumer Behavior Tracks of the American Marketing Association Summer Conference, 1995 to present.
    • Southern Marketing Association Conference, 1993-1995.
  • Professional Affiliations:
    • Association for Consumer Research
    • American Marketing Association
    • Society of Consumer Psychology
    • American Advertising Association
    • American Psychological Association
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