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Address:
Department of Marketing
1250 Bellflower Blvd, CBA
California State University
Long Beach, CA 90840
562.985.4767 (Office)
562.985.1588 (Fax)
Education:
Ph.D. (1994) Marketing, University of Southern California, Los Angeles, CA.,
Dissertation: "The Structure of Purposive, Goal-Oriented Knowledge and Attitudes".
Advisor: David W. Stewart.
M.S. (1987) Communications, Michigan State University, E. Lansing, MI.,
Masters Thesis: "Measuring a Multidimensional Construct: Country Image".
Advisor: Sevgin Eroglu.
M.S. B.S. (1984) Marketing and International Management,
University of New Mexico, Albuquerque, NM.
Honors:
- Best Reviewer for the Journal of the Academy of Marketing Science, 2007-08.
- Recipient of a $1500 grant from Transformative Consumer Research, May 2008 with Sayantani Mukherjee.
- Outstanding Article Award for the 2002 AMA Marketing & Public Policy Conference, 2002.
- Outstanding Article Award for the Decision Sciences Institute in the category of Environmental and Public Policy contributions,1998.
- Outstanding Article Award for the Journal of Public Policy and Marketing, V. 11-13, 1996.
- $1000 Dissertation Award Grant from the Department of Marketing, USC, 1993.
- American Marketing Association Doctoral Consortium Fellow, 1992.
- GSBA Doctoral Fellowship, University of Southern California, 1990-94.
- Graduate Division Scholarship Recipient, Michigan State University, 1985-87.
- Dean’s List Michigan State University, 1985-87.
- Golden Key National Honor Society, University of New Mexico, 1982-84.
Professional Activities:
Participant in Conferences:
- Program Committee for Marketing & Public Policy Conference meetings, 2002-present.
- Session Chair for Marketing & Public Policy Conference meetings, Washington, DC, May 2003.
- Discussant for Winter American Marketing Association meetings, Austin, TX, February 2002.
- Discussant and Chair for Association for Consumer Researcg meetings, Austin, TX, October 2001.
- Discussant and Chair for Association for Consumer Research meetings, Salt Lake City, UT, October 2000.
- Discussant for the Summer American Marketing Association meetings, Technology and Marketing SIG, “Product Development-An Era of Rapid Change in Communication and Technology”, Summer 2000.
- Discussant for the Decision Sciences Institute meetings, Environment and Public Policy Track, November 1999.
- Chair for the Winter American Marketing Association meetings, Ethical and Societal Issues in Marketing and Customer Relationships, February 1999.
- Discussant for the Decision Sciences Institute meetings, Environment and Public Policy Track, November 1998.
- Discussant for the Advanced Workshop in Regulation and Public Utility, Center for the Study of Regulated Industries, Rutgers University, 1996.
- Chair and Discussant for the Public Policy and Marketing meetings, Washington, DC, 1996.
- Chair and Discussant for the Society of Consumer Psychologists meetings, Hilton Head, SC, 1996.
Professional Contributions:
- Co-Chair with Michael Kamins for the 2009 Summer AMA Education Conference, Chicago, IL.
- Editorial Review Board, Journal of the Academy of Marketing Science, 2005-present.
- Co-chair with David Stewart and Mike Kamins for the 2006 Marketing
and Public Policy Conference in Long Beach, CA.
- Co-chair with David Stewart and Mike Kamins for the Second Researching
Risk Workshop at the Marshall School of Business, University of Southern
California, June 2006.
- Invited Faculty Participant in the Researching Risk Workshop,
doctoral consortium for the Marketing & Public Policy Conference 2004,
Salt Lake City, UT.
- Board member of Marketing and Society Special Interest
Group, 2003-2007.
- Editor, ACR Newsletter, 2000 to 2003.
- Public Policy Track Chair for Winter AMA 2002, Austin, TX.
- AAA Research Committee, 1997 to present.
- AAA Awards Committee, 1999 to present.
- Ad Hoc Reviewer for:
- Journal of Marketing, 1998 to present.
- Journal of Public Policy and Marketing, 1995 to
present.
- Psychology and Marketing, 1997 to present.
- Conference Reviewer for:
- Association of Consumer Research Conference, 1996 to present.
- Public Policy and Marketing Conference, 1997 to present.
- Decision Sciences Conference, Marketing Track, 1998 to present.
- Marketing & Society and the Consumer Behavior Tracks of
the American Marketing Association Summer Conference, 1995 to
present.
- Southern Marketing Association Conference, 1993-1995.
- Professional Affiliations:
- Association for Consumer Research
- American Marketing Association
- Society of Consumer Psychology
- American Advertising Association
- American Psychological Association
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