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VOL. VIII, NO. 83
CALIFORNIA STATE UNIVERSITY, LONG BEACH
MARCH 8, 2001


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diversions

Speaker promotes image

By Stephine Michrina
On-line Forty-Niner

Known for her research in alcohol and tobacco advertising, Jean Kilbourne will present "Deadly Persuasions: Advertising and Addiction" today at the Carpenter Performing Arts Center.

Kilbourne, seen on popular radio and television programs such as "The Today Show" and "The Oprah Winfrey Show," was named by New York Times Magazine as one of the three most popular speakers on college campuses.

"She has an important message to everyone about image, and how we see ourselves, both men and women," said Lynne Coenen, assistant director of the Women's Resource Center, which is helping to sponsor the event. "Students who have seen her say she's a really good speaker."

Famous for her award-winning films based on her lectures "Slim Hopes" and "Pack of Lies," Kilbourne has also researched the image of women in advertising.

Kilbourne's lectures focus on the selling of products as well as the selling of values. Advertising sells images, it also sells concepts of love and sexuality, of romance, of success and, perhaps above all, of normalcy, Kilbourne said.

The lecture begins at 5:30 p.m. in the PAC and is free to students.

Jean Kilbourne

Lordly & Dame, Inc.

Jean Kilbourne


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